Chapter 12 Flashcards
Mass society, mass communication
Industrial revolution provided a back drop for early theorizing
Few vs. the many debates on film
Silent films very moving and were very profound influencers(specifically in the uneducated regions)
The role of theory and research
Foundational constructs or ways to organize and make sense of the world
Helps understand the world that we live in
Media-effects research
The thought of a harmful media was present even back in the Greek times just easier with new forms of media
Media effects studies have led to the ratings system for movies and regulations on tv and what type of ads can be put on tv.
An attempt to sway an audience by changing the way a message is received
Political scientist Harold Lasswell coined the term hypodermic needle model In reference to the media injecting things like ideas to a passive audience a.k.a
the magic bullet simple stimuli in behavioral psychology
As film became more popular in the 1920’s research the effects on the general public
Payne fund
Studies conducted in between 1928- 1933
Used to prove negative effects of film of children
Proved everyone is different violent and criminal shows did not make a thief
Although life lessons were taken from some movies wich is vital in any given grade
In 1927-1928 implemented National Committee on Education by Radio (NCER) with the help of $300,000
Radio’s wider impact
War of the worlds realistic 1-6 people panicked not all fled
Sparked a debate over what should be allowed to play on air
Television and violence
Many believe it is hurting the next generation
Lab research in 1950’s many research projects later no conclusive evidence
