Chapter 12

Question 0

Early adopters

Answer 0

Wait and purchase after careful review 13.5% seeing a movie one week after it opens

Question 1

Innovators

Answer 1

2.5% of population want to be first on block to have something sleep overnight to get it

Question 2

Early majority

Answer 2

34 percent this group doesn’t like risks and waits for a movie to come out as rental

Question 3

Late majority

Answer 3

34%wait until netflix or when movie is available on DVD when they enter sales are declining

Question 4

Laggards

Answer 4

16% avoid change some never buy even wait till free showing of a movie

Question 5

Relative advantage

Answer 5

If product is better than substitutes it will diffuse relatively quick

Question 6

Compatibility

Answer 6

May be faster or slower diffusion ipad criticized for not being compatible with Firefox

Question 7

Observabiltity

Answer 7

Enhances diffusion seeing ipad on YouTube friends etc makes you wanna buy it

Question 8

Complexity

Answer 8

Lees complex easy to try

Question 9

Product development process

Answer 9

I idea generated 
Concept testing
Product development
Market testing
Product launch
Evaluation of results

Question 10

Source of ideas

Answer 10

Brainstorming 
Outsourcing
Customers
Competitors products 
Internal r n d