chapter 12

Question 1

what is a marketing channel (distribution channel)

Answer 1

a set of interdependent organizations that handle products and often transfer ownership of products as they move from producer to business user or consumer

Question 2

direct channel

Answer 2

producer - consumer (aritzia)

Question 3

retailer channel

Answer 3

producer - retailers - consumer (pixie woo)

Question 4

wholesaler channel

Answer 4

producer - wholesaler - retailers - consumer (walmart)

Question 5

agent broker channel

Answer 5

producer - agent - wholesaler - retailer - consumer (selling house)

Question 6

factors influencing the choice of a channel

Answer 6

• product factors: product complexity, price, delicacy
  -market factors: consumer profile ex: B2B or B2C, location
• producer factors: financial resource, number of product lines

Question 6

what are intermediaries

Answer 6

all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller as they move the product from the manufacturer into the hands of the end customer

Question 7

name 3 level of distribution intensity

Answer 7

-intensive
-selective
-exclusive

Question 8

name the main types of retail stores

Answer 8

-Specialty stores
-Supermarkets
-Drugstores
-Convenience stores
-Discount stores
-Restaurants
-Department stores
-Pop up stores

Question 9

types of nonstore retailing

Answer 9

• vending machines
  -direct
  -online (e-commerce)