Chapter 12 Flashcards

1
Q

process in social system where scarce and valuable resources are distributed unequally to status positions thus leads to rank based on share of resources received.

A

Social Stratification

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2
Q

discretionary income

A

extra money available to household above what is needed for comfortable living

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3
Q

ascribed status

A

rewards obtained because born into wealth

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4
Q

behavioural economics

A

concerned with the “human side” of economic decisions

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5
Q

taste culture

A

consumer group sharing aesthetic and intellectual preferences

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6
Q

Conspicuous consumption

A

purchase and display of luxury good to provide evidence to others of the ability to afford them

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7
Q

ranking of social desirability in terms of consumers access to money, education, and luxury

A

status hierarchy

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8
Q

achieved status

A

resources allocated to people who earned them thought hard work

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9
Q

consumer confidence

A

state of mind of consumers relative to their feelings about economic conditions

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10
Q

classification segmenting consumers in terms of changes in income and family composition

A

family life cycle

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11
Q

Potlach

A

host shows off wealth and gives gifts to guests

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12
Q

status symbols

A

products purchased and displayed to signal membership in a desirable social class

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13
Q

parody displays

A

deliberate avoidance of widely used status symbols; person seeks status by mocking it

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14
Q

social class

A

overall rank of people in a society

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15
Q

Sandwich generation

A

a generation who cares for children and parents

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16
Q

boomerang kids

A

grown children who return home to live

17
Q

consumer demand

A

willingness or ability to buy

18
Q

brand aspirational shoppers

A

low incomes but obsessed with names like KitchenAid

19
Q

value price shoppers

A

like low prices and cannot afford more

20
Q

price sensitive affluents

A

wealthier shoppers who love deals

21
Q

pecking order

A

relative standing in society; this determines access to resources

22
Q

social mobility

A

movement from one class to another