Chapter 11 Vocab Flashcards
Television, radio, newspapers,
magazines, the Internet, and other
means of popular communication.
Mass Media
Events that are purposely staged for
the media and that are significant just
because the media are there.
Media Events
Meetings of public officials with
reporters.
Press Conferences
The use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders.
Investigative journalism
Television, radio, and the Internet, as
compared with print media.
Electronic Media
Newspapers and magazines, as com-
pared with electronic media.
Print Media
Media programming on cable TV (e.g., on MTV, ESPN, or C-SPAN) or the Internet that is focused on a particular interest and aimed at a particular audience, in contrast to broadcasting.
Narrowcasting
The process through which people
consciously choose to get the news
from information sources that have
viewpoints compatible with their own.
Selective Exposure
Groups of newspapers published
by media conglomerates and today
accounting for over four-fifths of the
nation’s daily newspaper circulation.
Chains
Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location.
Beats
Intentional news leaks for the purpose
of assessing the political reaction.
Trail Balloons
Short video clips of approximately
10 seconds. Typically, they are all that
is shown from a politician’s speech on
the nightly television news.
Sound Bites
A shot of a person's face talking directly to the camera. Because such shots are visually unstimulating, the major networks rarely show politicians talking for very long.
Talking Head
