Chapter 11: Sales Force 2 Flashcards
1
Q
What is a vertically integrated funnel?
A
A vertically integrated funnel is a strategy in which a company will expand vertically in the supply chain process by buying vendors and parts suppliers.
- This gives them more control of the production process, as well as costs
2
Q
What is a horizontally integrated funnel?
A
A horizontally integrated funnel refers to a strategy in which a company will try to expand by purchasing other companies that are also in the same market as them
- This gives them more market share
- More distribution channels
3
Q
What is a diagonally integrated funnel?
A
