Chapter 11: Retailing & Wholesaling Flashcards
1
Q
What is retailing and a retailer?
A
Retailing is the process of selling products and services directly to consumers, and retailers are the people that do it.
2
Q
What is shopper marketing?
A
It is marketing a product from start, at product development, to selling that product to the consumer.
3
Q
What is omnichannel marketing?
A
Integrating multiple ways to sell to a consumer, usually in-person and online.
