Chapter 11: Perfect Competition Flashcards
Marginal Revenue
Change in total revenue that results from a one-unit increase in the quantity sold. It is calculated as the change in total revenue divided by the change in quantity sold.
Perfect Competition
Market in which there are many firms each selling an identical product; there are many buyers; there are no restrictions on entry into the industry; firms in the industry have no advantage over potential new entrants; and firms and buyers are well informed about the price of each firm’s product.
Price Taker
Firm that cannot influence the price of the good or service it produces.
Short-run Market Supply Curve
Curve that shows the quantity supplied in a market at each price when each firm’s plant and the number of firms remain the same.
Shutdown Point
Price and quantity at which the firm is indifferent between producing the profit-maximizing output and shutting down temporarily. The shutdown point occurs at the price and the quantity at which average variable cost is a minimum.
Total Revenue
Value of a firm’s sales. It is calculated as the price of the good multiplied by the quantity sold.