Chapter 11: health images in the media Flashcards
Define cultivation theory
people vicariously develop beliefs about the real world through media exposure (TV)
define social cognitive theory
we make decisions by considering the interplay of internal and environmental factors
define social learning theory
people learn behaviors by copying others
define social comparison theory
people judge their social status by comparing themselves to others (comparing themselves to idealized images)
define Third – person effect
the belief that we are not personally susceptible to persuasive messages in the media, but other people are
define direct-to-consumer advertising
Advertising that encourages everyday people to ask their health care providers about and/or request drugs
What are some of the difficulties that news reporters have with accurately reporting scientific studies?
Fast-paced nature of the news: reporters are generally ill prepared to cover the challenges that health care promotes
Disadvantages: accuracy, sensationalism
What are some of the things we know about sexual portrayals in the media?
Frequent sexual objectification
Promotes acceptance of rape culture
Lack of safe sex practice
Same-sex couples rarely showed
How is organ donation covered both by the news and by entertainment media?
Often promotes untrue information about organ donation
People fear medical professionals will let them die so they can have their organs
BUT physicians who care for the patient are actually not involved in decisions about their organ donation
Myth: organ donation will mar a deceased person’s appearance such that a family cannot have an open casket at the funeral
What does the concept of sensationalism mean?
Exciting or shocking stories/news vs useful information for everyday concerns
What is the difference between the nature of news and the nature of science?
Nature of news: unusual and recent; the public is hungry for current and interesting information
Nature of science: meticulous and cautious
What is media literacy? Be able to recall the model for teaching media literacy discussed in the textbook
Awareness and skills that allow a person to evaluate media content in terms of what is realistic and useful
Parental mediation: media literacy can be taught at home when parents help children understand aspects of the media messages they encounter
