Chapter 11

Question 1

define: data validation

Answer 1

process of determining to the extent possible whether the data were correctly-free of fraud or bias

Question 2

define: collection protocol

Answer 2

a set of rules/steps or procedures used in collecting the data

Question 3

what is collection control?

Answer 3

measures taken to ensure data is collected correctly

Question 4

How can we control collection?

Answer 4

train data collectors
practice
conduct orientation sessions
supervise
validate
debrief

Question 5

define: intentional response error

Answer 5

when researcher does not follow protocol on purpose “curb-stoning”

Question 6

define: unintentional response error

Answer 6

errors committed by accident in which lead to error in data

Question 7

define: coding

Answer 7

grouping and assigning value to various responses from the survey instrument

Question 8

coding helps provide organization to the data _____

Answer 8

structure

Question 9

define: data code book

Answer 9

a document that identifies all the variable names and code numbers associated with each possible response to each question that makes up the data set

Question 10

Data entry includes tasks involved with the direct input of the _______ into some specified software package

Answer 10

coded data

Question 11

True or false: the researcher should inspect or screen each response to identify ineligible responses

Answer 11

True

Question 12

define: nonresponse

Answer 12

failure on the part of the prospective respondent to take part in the researcher

Question 13

Should a complete survey be defined?

Answer 13

Yes!

Question 14

What do we do to account for non-responders?

Answer 14

oversample

Question 15

What are three ways to reduce non-response?

Answer 15

provide advanced notice, provide incentives, follow-ups by mail or phone

Question 16

Define: yea or nay saying

Answer 16

when a respondent persistently agrees or disagrees

Question 17

define: social desirability

Answer 17

when a respondent answers in a way they think the researcher wants them to

Question 18

define: runs

Answer 18

where a respondent simply checks the same response for each answer

Question 19

a completed interview is often defined as one in which all the _______ have been answered

Answer 19

primary questions

Question 20

Once data collection is completed, we want to know the ________

Answer 20

response rate

Question 21

The marketing research industry as an accepted way to calculate a survey’s response rate…. using

Answer 21

CASRO

response rate = number of completed interviews/number of eligible units in a sample