Chapter 10: Understanding and Planning Reports and Proposals Flashcards

1
Q

A report that offers​ data, facts,​ feedback, and other types of​ information, without analysis or recommendations, is referred to as​ a(n) _____________ .

A

information report

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2
Q

A report that offers both information and analysis and can also include recommendations is referred to as​ a(n) ___________________.

A

analytical report

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3
Q

​A(n) _______________________ is used to present persuasive recommendations to both internal and external​ audiences, and often involves investments or purchases.

A

proposal

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4
Q

A customized graphical presentation of key performance parameters is referred to as​ a(n) ___________________.

A

executive dashboard

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5
Q

When your audience is likely to be receptive or at least​ open-minded, use the​ __________ approach.

A

direct

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6
Q

The​ ________ approach is the better choice if the audience is unsure about your credibility or is not ready to accept your main idea without first seeing some reasoning or​ evidence, since it allows you to prove your points and gradually overcome audience reservations.

A

indirect

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7
Q

What is the most important step of any research​ process?

A

Planning the research

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8
Q

​A(n) ________ management system is a​ computer-based system that maximizes the return on the time and money invested in business research.

A

knowledge

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9
Q

​________ research is research that has previously been conducted for another purpose.

A

secondary

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10
Q

Surveys and interviews are examples of​ ________ research.

A

primary

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11
Q

Alexis is conducting research and she is determining if the source of the information has an editorial​ board, conducts peer​ reviews, or follows​ fact-checking procedures. Which question regarding research material is she trying to​ answer?

A

Does the source have a reputation for honesty and​ reliability?

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12
Q

What is the most familiar search tool?

A

​General-purpose search engines

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13
Q

What offers access to​ newspapers, magazines,​ journals, digital copies of​ books, and other resources that are often not available with standard search​ engines?

A

Online databases

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14
Q

Pinterest is an example of​ a(n) _______________.

A

media curation site

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15
Q

Start with a review of any available​ _______________ research, even if you intend to eventually conduct primary research.

A

secondary

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16
Q

A search that uses operators like AND​ (the search must include two terms linked by​ AND), OR​ (it can include either or both​ words), or NOT​ (the search ignores items with whatever word comes after​ NOT), is known as a​ _______________ search.

A

Boolean

17
Q

A search that allows you to ask questions in everyday English is referred to as​ a(n) ___________ search.

A

natural language

18
Q

It might be necessary for you to conduct​ ________ research if secondary research​ can’t provide the information and insights you need.

A

primary

19
Q

What is commonly used to conduct primary​ research?

A

An interview

20
Q

A survey is considered to be​ ________ if it would produce identical results if repeated under similar conditions.

A

reliable

21
Q

A survey is considered to be​ ___________ if it measures what it is supposed to measure.

A

valid

22
Q

​____________ questions elicit a specific​ answer, such as yes or no.

A

Closed

23
Q

Eumi is preparing a document to summarize a proposed business venture and describe the​ company’s goals and plans for each major functional area. Eumi is preparing​ a(n) ___________________.

A

business plan

24
Q

A​ __________________ report studies the financial implications of a potential​ decision, such as acquiring another company.

A

due diligence

25
Q

Proposals that request funding from outside investors are​ _________________ proposals.

A

investment