Chapter 10 - Tensions Arising From Cultural Impacts Of Globalisation

Question 1

The homogenisation effect of America entertainment and hybridisation

Answer 1

• Positive
  1. Films, music, television show
  2. American films make up 30% of entertainment market revenue, box office films in more than 150 countries
  3. Popular film studios: marvel, dc, other famous film
  4. Promote American values: individualism, independence
• Negative
  1. China, France

Hybridisation

• Other local cultures found in American culture
  1. Kung fu panda

Question 2

Cultural homogenisation pros and cons vs cultural hybridisation

Answer 2

Cultural homogenisation:

1. English
2. Starbucks

Cultural hybridisation:
1. Salsa

Question 3

Homo and hybrid or South Korean influence

Answer 3

Homo:

1. Korean wave, K-pop music on television, YouTube, Spotify
2. South Korean made Samsung

Resistance: Japan, Fuji television headquarters

Question 4

Homo and hybrid in food

Answer 4

Homo:

1. Mac, kfc, subway
2. Rejection: 1996, Bangalore against kfc

Hybrid:

1. King rendang burger
2. Mac going vegan in India
3. Sea mainland food outlets rice based dishes angmoh don’t have