chapter 10 monopoly Flashcards
perfect competition demand curve
ONLY perfect competition firm has horizontal demand curve- P=MR=D
demand curve for other firms (including monopoly)
downward demand curve separate from MR
MR slope- how to determine
MR= change in TR over Q
also MR TWICE as steep as demand curve- easy to find,
when is total profit max
MR=MC– firms under monopoly will operate to make max profit, they determine q produced and demand curve will determine market price
info about monopoly graph
not productively (min ac) or allocatively (MC=P) efficient since p above ac they make profit because TR greater than TC therefor economic profit is made
what does monopoly do (how they charge/how much they produce)
over charge and under produce
barriers to entry into market
legal- public franchise, license, patent, copyright
technical- sole ownership of resource
economic – EOS high output at low ac/unit other firms can’t compete (walmart)
characteristics of monopoly
one seller
unique product
very difficult entry into market
substantial control over price