Chapter 10 - Entering Foreign Markets Flashcards
Liability of foreigness
the disadvantage that foreign firms experience in host countries due to to their non-native status
Location Specific Advantage
the benefits a firm reaps from the feature specific to a place
Firm’s strategic goals
- Natural resource seeking
- Market seeking
- Efficiency seeking
- Innovation seeking
First-mover advantages
benefits that firms experience when they enter the market first
- properitary, technological leadership
- Pre-emption of scarce resources
- Establishment of entry barriers for late entrants
- Avoidance of clash with dominant firms at home
- Relationships with key stakeholders such as governments
Late-mover advantages
benefits that accrue to firms that enter the market later and that early entrants do not enjoy
- opportunity to free ride on first mover investment
- Resolution of technological and market uncertainty
- First mover’s difficulty to adapt to market changes
Non-equity mode of entry
a mode of entry that reflects relatively smaller commitments to overseas markets
e.g. lincensing, leasing, and frnachising
Equity mode of entry
indicates a relatively larger, harder-to-reverse commitment
e.g.joint ventures, wholly owned subsidiaries