Chapter 10 Flashcards
What is internal trade ?
Trade that takes place within a country is called internal trade
What is external trade ?
Trade between two or more countries is known as external trade
No customs or import duty is levied on what goods ?
goods that are part of domestic production and are meant for domestic consumption
What can internal trade be classified into ?
- Wholesale trade
- Retail trade
Define wholesale trade
purchase and sales of goods and services in large amounts for the purpose of resale or intermediate use is referred to as wholesale trade
Define retail trade ?
purchase and sales of goods in relatively small quantities, generally to the ultimate consumers is referred to as retail trade
Who do wholesalers provide services to
- to manufacturers
- to retailers
What are the services to manufacturers by wholesalers (7)
- Facilitate large scale production
- Bearing risks
- Financial assistance
- Expert advice
- Help in marketing function
- Facilitate production continuity
- Storage
Explain the function : (wholesalers to manufacturers) ; facilitate large scale production
Wholesalers collect small orders from retailers pool them and then help manufacturers produce in whole and let them take advantage of economies of scale
Explain the function : (wholesalers to manufacturers) ; Bearing risks
Wholesalers store the goods in their own warehouses therefore bearing the risk of theft, fire and etc…
Explain the function : (wholesalers to manufacturers) ; Financial assistance
Wholesalers provide financial assistance by buying in cash payment which means manufacturers will have more working capital to keep producing goods
Explain the function : (wholesalers to manufacturers) ; Expert advice
Since the wholesalers are in direct contact with the retailers who know market demand and informations, wholesalers educate the manufacturers about the consumer preferences
Explain the function : (wholesalers to manufacturers) ; facilitate production continuity
Wholesalers help in production continuity by one making cash purchases and also by making them he time they are done producing and store them in their own warehouses helping manufacturers to continue producing
Explain the function : (wholesalers to manufacturers) ; help in marketing function
Wholesalers take care of the distribution of the goods that manufacturers make in wide geographical areas allowing marketing of their goods in various places
Explain the function : (wholesalers to manufacturers) ; Storage
Wholesalers store the goods on their own warehouses and reduce the manufacturers burden of providing a space to store them
What are the services to retailers by wholesalers (5)
- Availability of goods
- Marketing support
- Grant of credit
- Specialised knowledge
- Risk sharing
Explain the function : (wholesalers to Retailers ) ; Availability of goods
Wholesalers keep goods ready for the use of retailers so that the retailers can re stock them any time they need it
Explain the function : (wholesalers to Retailers ) ; Marketing support
The wholesalers carry out various marketing activities which help gain popularity of the product and help the retailers sell these products
Explain the function : (wholesalers to Retailers ) ; Grant of credit
Wholesalers grant credit to retailers allowing them to pay slower and have more cash in flow
Explain the function : (wholesalers to Retailers ) ; Specialised knowledge
Wholesalers have specialised knowledge about the various goods in a line of product and they can inform retailers on how to decorate it and sell it
Explain the function : (wholesalers to Retailers ) ; Risk sharing
Wholesalers buy in bulk but they sell in small quantities so retailers can avoid the risks of storage and those associated to it like theft risk, fire risk and etc…
Who represent the final stage of distribution
Retailers as they get the goods transferred from the manufacturers to the ultimate consumer
What are the services to manufacturers/ wholesalers by retailers (5)
- Help in distribution of goods
- Personal selling
- Enabling large scale production
- collecting market information
- Help in promotion
Explain the function : (Retailers to wholesalers/ manufacturers) ; Help in distribution of goods
Retailers make the produced goods available to the consumers by selling them in small quantities in various geographical locations
Explain the function : (Retailers to wholesalers/ manufacturers) ; Collecting market information
Retailers are at direct contact with the consumers so they collect market information and provide them to the manufacturers and the manufacturers will know what to produce according to likings
Explain the function : (Retailers to wholesalers/ manufacturers) ; Personal selling
The reatailers do too take some actions to market and sell the goods and not just depend on the wholesalers , which relieve the manufacturers and wholesalers of some work
Explain the function : (Retailers to wholesalers/ manufacturers) ; Help in promotion
Manufacturers at time promote their goods with coupon and free gift, retailers help the consumers reach these incentives and make the product popular amongst them
Explain the function : (Retailers to wholesalers/ manufacturers) ; Enabling large scale production
Since retailers reach out to the customers and sell the goods in small quantities to many people manufacturers can focus on large scale production and forget about the distribution
What are the services to consumers by retailers (6)
- Regular availability of products
- New product information
- Convinience in buying
- Wide selection
- After - sales services
- Provide credit facilities
Explain the function : (Retailers to consumers) ; Regular availability of products
Retailers keeps all products of all brands available at any time so that consumers can buy them when they need it
Explain the function : (Retailers to consumers) ;New products information
By effective display of products and personal selling efforts, new goods are introduced and sold to consumers
Explain the function : (Retailers to consumers) ; wide selection
Retailers keep in stock various goods from various manufacturers that keep a variety for the consumers
Explain the function : (Retailers to consumers) ;After sales services
retailers provide important services like after sales services to help the consumer use the product better and be satisfied with the product
Explain the function : (Retailers to consumers) ; Convinience in buying
Retailers though they buy in large quantities they sell in smaller quantities that fit the needs of the consumer
Explain the function : (Retailers to consumers) ; Provide credit facilities
Retailers sometimes provide credit facilities to known buyers, which helps consumers by getting the good immediately without the need of money in case of urgence
What are the different types of retail trade differentiated by(4)
- size of business
- type of ownership
- merchandise handled
- a fixed place of business
What are the two types of retailing trade
- itinerant traders
- Fixed shop retailers
Characteristics of itinerant traders (4)
- Small traders with limitted redources
- Deal with consumer products
- Provide greater customer service like (door to door service )
- They have limitted inventory as they do not have a fixed place
What is meant by itinerant traders
Itinerant traders are those who do not have a fixed place to operate their business from they keep moving their goods
what are the types of itinerant traders (4)
- peddlers and hawkers
- Market traders
- street traders
- cheap jacks
Explain peddlers and hawkers
The types of people carry their goods in a cycle or rickshaw and move from place to place selling their goods
Explain market traders
They are people who sell the same product but in different outlets in different days (one outlet on sundays and modays and other outlets at other days
Explain street traders / pavement vendors
They do not change their location often but they carry their goods and sell them where consumer flow is large like railway stations and temple festivals
What is meant by fixed shop retailers
They do not move from place to place and have a fixed, certain location
Explain cheap jacks
They keep changing their location of business according to needs , but not change as much as hawkers or market traders. They have independant shops of temparory nature
What are the characteristics of fixed shop retailers(3)
- Compared to itinerant traders they have greater resources
- They deal in more products
- Have greater credibility amongst consumers and they provide more services like home delivery
What are the types of fixed shop retailers
- Fixed small shop retailers
- Fixed large retailers
Explain general stores
Remain in localities (easy access) have a variety of products consumers need day to day and are opened for longer time . Owner can mingle with consumers and have an image an raport with the consumers
What are the types of fixed shop small retailers (4)
- General stores
- Speciality shop
- Street stall holders
- Second hand goods shop
Explain speciality shops (3)
- Famous in urban areas
- Located in central places
- only sell one line of products ( only womens wear and not mens or children)
Explain street stall holders
Commonly found in street traffics where there is floating crowds and attract them to buy their goods, they sell small items like toys
Explain second hand goods shop
These shops sell at a lower price anything that is in a decent manner even after usage by someone else
Explain departmental stores with features (5)
- Wide variety
- Well defined departments
- Everything in one roof
Features : - May provide other facilities like restaurant and telephone booths
- Located in the heart of the city
- They are normally formed as joint stock companies
- They do both wholesaling and retailing work as they purchase from the manufacturers and store them in their warehouses
- They have centralised purchasing arrangements
Merits of departmental stores (5)
- Attract large number of customers
- Convinience in buying
- Attractive services
- Economy of large scale operations
- Promotion of sales
Explain merits of departmental stores - attract large numbers of customers
These stores are located in the central so they attract large number of customers