Chapter 10 & 13: Monopoly, Oliogopoly and strategic behaviour Flashcards
When does a monopoly exist?
When a single seller supplies the entire market for a particular good or service
What are the two conditions that enable a single seller to become a monopolist?
Unique good or service (no substitutes)
A way to prevent potential competitors from entering the market (high barriers to entry)
What is monopoly power?
A measure of a monopolist’s ability to set the price of a good or service
What are the types of barriers to entry?
Natural and Government-created barriers
What are the types of Natural barriers? Explain what they are
Control of resources:
- Competitors cannot find enough of a scarce resource to compete
Problems in raising capital:
- Unlikely that a lender will give you enough money to create a company capable of competing effectively with a well-established company (low chance of succeeding)
Economies of Scale:
- Economies of Scale occur when long-run average costs fall as production expands
- Low unit costs and the low prices that follow give some larger firms the ability to drive rivals out of business
- Firms in an industry that enjoy large economies of scale tend to combine to create a natural monopoly (single large firm has lower costs than any potential smaller competitor)
What are the types of Government barriers? Explain what they are
Licensing
- Governments occasionally establish monopolies through licensing to minimise negative externalities (through economies of scale)
- Opportunities to enter the business are limited
- Creates an opportunity for corruption
Patents and Copyright Laws
- Patents and copyrights create stronger incentives to develop new drugs and produce new music than would exist if market competitors could immediately copy inventions
- People and companies who hold patents or copyright have the right to decide how to distribute their drug/music and at what price
What makes a company/person a price-maker or price-taker?
Price-Maker: Having some control over what they charge
- Demand is down-ward sloping but relative to market (many price-output combinations)
- This is because the individual firm’s demand curve is the same as the market demand curve
Price-Taker: Having no control over what they charge
- Demand is perfectly elastic
What is the profit-maximising rule for the monopolist?
Marginal Revenue = Marginal Cost
What are the two separate effects that determine marginal revenue?
- Price Effect: How the lower price effects revenue?
- Output Effect: How the lower price affects the number of customers?
How can we determine a monopolist’s profit and price set?
NEED TO INSERT THE IMAGE
When does a market failure (deadweight loss) occur?
- When there is an inefficient allocation of resources in a market.
What are the problems with a monopoly?
Deadweight Loss
Inefficient Output and Price
- Smaller output and higher price than competitive industry
- Consumer surplus transferred to producer
Few Choices for Consumers
- Monopolists sell goods with few close substitutes
- Can leverage its market power to offer product features that benefit the monopoly at the expense of consumer choice.
Rent Seeking
- Lobbying leads to society becoming adversely affected because the gains from trade are smaller (price will rise)
What are the solutions to the problems of monopoly?
Breaking up a monopoly
- Introduce Antitrust litigation
- Designed to prevent monopoly practices and promote competition (re-introduce competitive market
Reducing Trade Barriers
- Creates more competitions
- Lessens the influence of the monopoly
- Promotes the efficient use of resources
Regulating Markets
Not practical to harness the benefits of competition in natural monopolies (economies of scale)
Governments can regulate
When does an oligopoly exist?
When a small number of firms sell a differentiated product in a market with high barriers of entry
What is a concentration ratio?
A measure of the oligopoly power present in an industry