Chapter 10 Flashcards
What kind of slope does the demand curve of a monopoly have?
It has a negatively sloped demand curve
What kind of tradeoff does a monopolist face as a consequence of its negatively sloped demand curve?
A tradeoff between the price it charges and the quantity it sells
What is the total revenue equal to if a monopolist charges the same price for all units sold?
TR = p x Q
What is average revenue?
It is total revenue divided by quantity
What is the equation for average revenue?
AR = TR/Q = (p x Q)/Q = p
What is the monopolist’s average revenue curve?
The monopolist’s demand curve
What is marginal revenu?
It is the revenue resulting from the sale of one more unit of the product
What is the equation for marginal revenue?
MR = ΔTR/ΔQ
What must a monopolist do in order to sell one extra unit?
It must reduce the price that it charges on all units
What is not the price received for one extra unit sold for a monopolist?
It is not the firm’s marginal revenue because by reducing the price of all previous units, the firm loses some revenue
What is marginal revenue equal to?
It is equal to the price minus this lost revenue
What is the marginal revenue for the monopolist?
It is less than the price that the monopolist receives for that unit so the monopolist’s MR curve lies below the demand curve
Where is the profit-maximizing output for the monopoly?
When MC = MR
When does the monopolist make an economic profit?
When p > ATC
What determines the price in the monopoly?
The demand curve
Why doesn’t the monopolist have a supply curve?
Because it is not a price taker
How does the monopolist choose its profit-maximizing price-quantity combination?
From among the possible combinations on the market demand curve