Chapter 10

Question 1

Graphic design used to be known as ________ art.

Answer 1

commercial

Question 2

The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is

Answer 2

Paul Rand

Question 3

An image created to accompany words is called

Answer 3

an illustration

Question 4

A ________ is often the first and key element in creating a complete corporate identity.

Answer 4

a logo

Question 5

According to the author, graphic design as we know it today has its roots in two developments. They are

Answer 5

the printing press and the Industrial Revolution.

Question 6

One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called

Answer 6

the Moulin Rouge.

Question 7

The development of ________ in the 19th century introduced the widespread use of color in posters.

Answer 7

color lithography

Question 8

One of the most effective and easiest ways for a company to change its image is

Answer 8

to redesign its logo.

Question 9

In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

Answer 9

Albrecht Drer

Question 10

A designer’s blueprint for books and magazines and other works in print is called

Answer 10

a layout.