Chapter 1: The Importance of Context Flashcards
What are the 3 questions we need to ask ourselves before visualizing data? P 36
First, To whom are you communicating?
Second, What do you want your audience to know or do? You should be clear (Mahsa: Explaining the issue according to who the audience are)
Third, How can you use data to help make your point?
Knowing _____ before you start preparing the communication is critical for structuring it well. P 45
What the desired outcome is (Mahsa: what is the problem we want a solution for)
The Big Idea boils the “so what” down even further: to a single sentence. The Big Idea has three components, what are they? P 46
- It must articulate your unique point of view (Mahsa: the solution)
- It must convey what’s at stake; (Mahsa: the problem)
- It must be a complete sentence
____ is perhaps the single most important thing you can do up front to ensure the communication you craft is on point.
Storyboarding
What is story boarding?
It is a visual outline of the content you plan to create
Is it a good idea to start with a computer software for story boarding? P 48
No, When it comes to story boarding, the biggest piece of advice I have
is this: don’t start with presentation software
What happens when we put too much effort into a preliminary story boarding? P48
as we start creating content via our computer, something happens that causes us to form an attachment to it. This attachment can be such that, even if we know what we’ve created isn’t exactly on the mark or should be changed or eliminated, we are sometimes resistant to doing so because of the work we’ve already put in to get it to where it is
Employing which 3 concepts will enable you to clearly and succinctly tell your story and identify the desired flow?
Understanding and employing concepts like
the 3‐minute story,
the Big Idea,
story boarding
will enable you to clearly and succinctly tell your story and identify the desired flow
