Chapter 1 Study Guide

Question 1

What is ethnography?

Answer 1

The study of humans in a natural setting

Question 2

What is the blade?

Answer 2

The Toledo paper that won the Pulitzer Prize in 2004

Question 3

What are the goals of social science research?

Answer 3

Describe behavior, explain behavior, predict behavior.

Question 4

What type of researcher are you?

Answer 4

Participant observer

Question 5

Where did Everett Rogers go to school?

Answer 5

New Mexico

Question 6

What are the adoption patterns?

Answer 6

Innovators 
Early adopters
Early majority 
Late majority 
Laggards

Question 7

Why do people use media?

Answer 7

Gather info
Contact others
Entertainment 
Portray self identity 
Habit 
Escapism

Question 8

What level of adoption patterns is the teacher?

Answer 8

A laggard

Question 9

What is media ecology?

Answer 9

The study of media environments and how those environments effect people and society

Question 10

What is technology determinism?

Answer 10

Technology causes human behavior. EX. Texting & Driving

Question 11

Who is Marshall McLuhan?

Answer 11

Made the theory about a global village

Question 12

What is a global village?

Answer 12

Everyone is connected to technology

Question 13

What is framing?

Answer 13

Positive, negative or neutral

Question 14

What is laswells formula?

Answer 14

Who
Says what
To whom 
In which channel
With what outcome

Question 15

Did media have a similar effect on everyone?

Answer 15

No

Question 16

What’s the first step of propaganda?

Answer 16

To know the meaning of the symbols

Question 17

Who is Rupert Murdock?

Answer 17

97th richest person in the world and owns News corp.

Question 18

Media oligopoly

Answer 18

Industry that is dominated by a small number of sellers

Question 19

Clear channnel is now…?

Answer 19

I heart media, they are #1

Question 20

What is the rule for media stations?

Answer 20

1 company cannot control over 40 stations

Question 21

Whay are the critical thinking skills?

Answer 21

Evaluate 
Synthesize
Analyze
Apply
Understanding 
Knowledge

Question 22

Apply?

Answer 22

Application moves you from lower levels to higher

Question 23

What is intermission communication?

Answer 23

Convergence of interpersonal communication & mass communication

Question 24

Media grammar is….?

Answer 24

Rules governing how content is presented

Question 25

School administrators can sensor high schools true or false?

Answer 25

True

Question 26

True or false? The associated preess helped create idea of objective reporting

Answer 26

True

Question 27

What is the predominance of advertising today?

Answer 27

60% of print is advertising

70% of print revenue is advertising

Question 28

What did the blade win price for?

Answer 28

Investigative reporting

Question 29

What is the oldest business in Toledo?

Answer 29

The blade

Question 30

The blade was named after..?

Answer 30

Toledo. Spain