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MASS COMM > Chapter 1 Study Guide > Flashcards

Chapter 1 Study Guide Flashcards

1
Q

What is ethnography?

A

The study of humans in a natural setting

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2
Q

What is the blade?

A

The Toledo paper that won the Pulitzer Prize in 2004

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3
Q

What are the goals of social science research?

A

Describe behavior, explain behavior, predict behavior.

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4
Q

What type of researcher are you?

A

Participant observer

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5
Q

Where did Everett Rogers go to school?

A

New Mexico

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6
Q

What are the adoption patterns?

A 
Innovators 
Early adopters
Early majority 
Late majority 
Laggards
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7
Q

Why do people use media?

A 
Gather info
Contact others
Entertainment 
Portray self identity 
Habit 
Escapism
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8
Q

What level of adoption patterns is the teacher?

A

A laggard

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9
Q

What is media ecology?

A

The study of media environments and how those environments effect people and society

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10
Q

What is technology determinism?

A

Technology causes human behavior. EX. Texting & Driving

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11
Q

Who is Marshall McLuhan?

A

Made the theory about a global village

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12
Q

What is a global village?

A

Everyone is connected to technology

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13
Q

What is framing?

A

Positive, negative or neutral

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14
Q

What is laswells formula?

A 
Who
Says what
To whom 
In which channel
With what outcome
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15
Q

Did media have a similar effect on everyone?

A

No

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16
Q

What’s the first step of propaganda?

A

To know the meaning of the symbols

17
Q

Who is Rupert Murdock?

A

97th richest person in the world and owns News corp.

18
Q

Media oligopoly

A

Industry that is dominated by a small number of sellers

19
Q

Clear channnel is now…?

A

I heart media, they are #1

20
Q

What is the rule for media stations?

A

1 company cannot control over 40 stations

21
Q

Whay are the critical thinking skills?

A 
Evaluate 
Synthesize
Analyze
Apply
Understanding 
Knowledge
22
Q

Apply?

A

Application moves you from lower levels to higher

23
Q

What is intermission communication?

A

Convergence of interpersonal communication & mass communication

24
Q

Media grammar is….?

A

Rules governing how content is presented

25
Q

School administrators can sensor high schools true or false?

A

True

26
Q

True or false? The associated preess helped create idea of objective reporting

A

True

27
Q

What is the predominance of advertising today?

A

60% of print is advertising

70% of print revenue is advertising

28
Q

What did the blade win price for?

A

Investigative reporting

29
Q

What is the oldest business in Toledo?

A

The blade

30
Q

The blade was named after..?

A

Toledo. Spain

MASS COMM (1 decks)

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