Chapter 1 Study Guide Flashcards
What is ethnography?
The study of humans in a natural setting
What is the blade?
The Toledo paper that won the Pulitzer Prize in 2004
What are the goals of social science research?
Describe behavior, explain behavior, predict behavior.
What type of researcher are you?
Participant observer
Where did Everett Rogers go to school?
New Mexico
What are the adoption patterns?
Innovators Early adopters Early majority Late majority Laggards
Why do people use media?
Gather info Contact others Entertainment Portray self identity Habit Escapism
What level of adoption patterns is the teacher?
A laggard
What is media ecology?
The study of media environments and how those environments effect people and society
What is technology determinism?
Technology causes human behavior. EX. Texting & Driving
Who is Marshall McLuhan?
Made the theory about a global village
What is a global village?
Everyone is connected to technology
What is framing?
Positive, negative or neutral
What is laswells formula?
Who Says what To whom In which channel With what outcome
Did media have a similar effect on everyone?
No
What’s the first step of propaganda?
To know the meaning of the symbols
Who is Rupert Murdock?
97th richest person in the world and owns News corp.
Media oligopoly
Industry that is dominated by a small number of sellers
Clear channnel is now…?
I heart media, they are #1
What is the rule for media stations?
1 company cannot control over 40 stations
Whay are the critical thinking skills?
Evaluate Synthesize Analyze Apply Understanding Knowledge
Apply?
Application moves you from lower levels to higher
What is intermission communication?
Convergence of interpersonal communication & mass communication
Media grammar is….?
Rules governing how content is presented
