Chapter 1 - Quiz 1

Question 1

Pharmaceuticals are arguably the most socially important healthcare product.

Answer 1

TRUE

Question 2

Pharmaceutical development is a high risk-undertaking, in which man promising leads prove disappointing.

Answer 2

TRUE

Question 3

Pharmaceutical sales are highest in which geographical regions?

Answer 3

The U.S., Western Europe, and Japan

Question 4

The U.S. accounts for about ____ of the world’s pharmaceutical revenues.

Answer 4

50%

Question 5

Which of the following has fueled recent growth in the pharmaceutical industry?

Answer 5

Population growth and increased life expectancies

Question 6

According to your manual, which statement accurately describes the predicted relationship between pharmaceutical companies and genomic research facilities?

Answer 6

Partnerships between pharmaceutical companies and genomic companies will not prove immediately profitable.

Question 7

Prescription drug therapy is not cost effective for insurance companies and healthcare providers.

Answer 7

FALSE

Question 8

The high price of healthcare is explained by the high price of medicines.

Answer 8

FALSE

Question 9

One of the oldest and least effective pharmaceutical marketing techniques is DTC (Direct-to-consumer) advertising.

Answer 9

FALSE

Question 10

What influences the number of districts in a region?

Answer 10

The region’s population

Question 11

What is an example of the regionalization of healthcare delivery systems?

Answer 11

California and Florida have different prescription reimbursement policies.

Question 12

The heart of a pharmaceutical sales team is the Regional Manager?

Answer 12

FALSE

Question 13

Most DMs did not start as representatives.

Answer 13

FALSE

Question 14

How many territories are in a typical district?

Answer 14

8 to 12

Question 15

What is the most effective method for grabbing market share?

Answer 15

Comparative Selling