Chapter 1: Marketing Principles and Strategies TOPIC TITLE: CLASSIFICATION OF PRODUCTS OR GOODS Flashcards
Goods that are purchased for personal consumption and daily essential
-Paper Products
Consumer Goods
Industrial goods are used to produce other goods and serve as raw materials, operating supplies, and machinery.
- Raw materials
- Operating Supplies
- Machinery
Industrial Goods
goods are products that have identical physical characteristics, making it difficult or impossible to distinguish between them when purchased from different vendors.
Undifferentiated
goods are products with unique characteristics and features that make them easily distinguishable from one another.
Differentiated Goods
gives a product or service a unique identity (name, logo, symbol, or
image)
Branding
is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes.
-Food/ Drinks
- None- Edible Items
- Benefit Once
Consumable Goods
provides benefits to the consumer for the longer period of time, usually spanning several months.
Semi-durables
are products that are manufactured to last a long time. They are capable of providing consumers with years of beneficial use.
Durables
are usually, therefore, require an augmented product to market them effectively.
Durables
Example of Durables
EXAMPLES:
Automobiles
House
Home Appliances/Consumer Electronics
Furniture/Sports Equipment
It is manufactured for longer term use by consumers.
Semi-durables
Example of Semi-durables
EXAMPLES:
Clothes/Shoes/Belts/Jackets/etc.
GOODS are items that consumers buy often and easily without putting much thought or emotion into them.
Convenience Goods
Example of Convenience Goods
EXAMPLES:
Coke
Coffee
have particularly unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort.
EXAMPLES:
Cameras
SHOPPING GOODS/CONSUMER GOODS
