Chapter 1 Introduction: Part 1 Elements and Principles of Design Flashcards
Attributes of excellence:
Distinction
quality of unique charm, taste, and originality.
Attributes of excellence:
Individuality
the expression of a designer’s personality.
Attributes of excellence:
Originality
reflection of creative thinking, imagination, vision, and interpretation.
Composition
the grouping of the various parts to make the design.
Suitability
the state of being appropriate to the circumstances and/or location.
Elements of Design:
Line
the visual path the eye follows to produce motion.
Elements of Design:
Form
the shape or contour of the individual componets in a composition.
Elements of Design:
Space
the open areas around the individual components in a composition.
Elements of Design:
Texture
physical surface qualities of plant materials.
Elements of Design:
Pattern
when texture is enlarged becomes pattern, less perceived by touch.
Elements of Design:
Color
response of the eye to various reflected wavelengths and pigments.
Color harmony- the various usable or pleasing combinations of colors (hues)
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Color harmony:
Hue
a particular color.
Color harmony:
Chroma
pure hue, undiluted with white, black, or grey
Color harmony:
Value
designate the lightness or darkness of a hue.
Color harmony:
Tint
any color to which white has been added. Red plus white becomes pink, etc. Aka pastels
Color harmony:
Shade
a color to which black has been added.
Color harmony:
Tone
a color grayed by its complement or the addition of grey. Tones have less brilliance.
Monochromatic
arrangement using only one hue
Analogous
arrangement using three or more hues in sequence on the chart
Complementary colors are opposite on the color wheel. red and green, blue and orange, yellow and violet.
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Achromatic
neutral colors. black, white, and or grey.
Primary principals of designs:
Proportion
composition to each other in size, quantity, and degree of emphasis
Primary principals of designs:
Balance
a state of equilibrium and is achieved when components are composed.
Primary principals of designs:
Symmetical balance
formal, man-made, and characterized by perfect symmetry.
Primary principals of designs:
Asymmetrical balance
natural-informal, and it is not a mirror image of both sides of a plane, axis, or point.
Primary principals of designs:
Rhythm
visual movement throughout a design, usually achieved by means of repetition or gradation.
Primary principals of designs:
Harmony
aesthetic quality created through the pleasing interaction of a combination of components in a composition.
Primary principals of designs:
Unity
oneness of purpose, thought, style, and spirit.
Primary principals of designs:
Contrast
difference between objects when they are placed next to each other
Secondary principals of design:
Scale
the relative ratio of the size of a composition to its surroundings
Secondary principals of design:
Emphasis
area in composition that is given importance to make it stand out.
Secondary principals of design:
Depth
placement of materials at different levels in and around an arrangement
Secondary principals of design:
Repetition
the repeating of like elements within a composition