Chapter 1- Introduction Flashcards
Act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc. to someone else
Communication
Two basic types of communication
Non-verbal and Verbal
Verbal Communication can be?
Oral or Written
Non-verbal Communication can be?
Signs, symbols, colors, gestures, body language, and facial expressions.
Ability to access, analyze, evaluate, create, and act using all forms of communication.
Media Literacy
All electronic or digital means and print artistic visuals used to transmit messages.
Media
The ability to encode and decode symbols and to synthesize and analyze messages.
Literacy
Is the study of media and media production
Media Education
The educational field dedicated to teaching the skills associated with media literacy.
Media Literacy Education
Set of abilities requiring individuals to recognize when information is needed and have the ability to use effectively the needed information.
Information Literacy
Is the ability effectively use technology to enhance the learning process through problem solving and critical thinking
Technology Literacy
A persons ability to access and use technology responsibly and effectively
Technology Literacy
American political scientist and made the Lasswells Communication Model
Harold Dwight Lasswell
Lasswell has three functions for communication:
- Surveillance of the environment
- Correlation of components of society
- Cultural transmission between generation
Lasswell Communication Model is similar to?
Aristotle’s Communication Model
Suggests that message flow in a multicultural society with multiple audiences
Lasswells Communication Model
Flow of Lasswells Communication:
Says what refers to _________?
In which channel refers to __________?
To whom refers to ___________?
With What Effect refers to ____?
Content Analysis, Media Analysis, Audience Analysis, Effect Analysis.
