Chapter 1: C. Purposes of Trademark Law

Question 1

Justifications to Support Trademark Protection

Answer 1

1. Protect the public so that it may be confident that in purchasing a product with a particular trademark which it favorably knows, it will get the product which it asks for and wants.
2. To ensure that where the owner of a trademark has spent energy, time, and money, he is protected in his investment from misappropriation by pirates and cheats.
3. Economic efficiency
4. Likelihood of confusion is hallmark concept of trademark cases.
5. Prevents retailers from taking a free ride on the services provided by their rivals.