Chapter 1 and Chapter 2 Flashcards
Database
Structured dataset held in a computer, can be accessed in various ways
Old Model of Media
Single-format media
Example: TV, VHS, DVD
New Model of Media
Videos on webpages, YouTube, searchable, taggable, shareable, spreadable
Metadata
Data embedded within a file or stored in a database that describes content of the file in structured way
Hyperlink
Method of tagging words on a webpage to link to another source
Multimedia
Particular forms of media that incorporate existing forms of media
Any combo of text, graphics, audio, video, or animation
Convergent Media
Capacity to blend multiple forms of media in a single device
Example: Smart Phone or the Web
Hypertext
Linkable text from inside a document
HyperTextMarkupLanguage) (HTML
Hypermedia
Ability to link from within media forms to other media or resources
Social Networking Sites
Emerged to mimic and enhance practices through mediated technologies
Social Media
Web- and Mobile-based tools that allow computer-mediated communication
Interactive Media
Things like JGL’s show or the house tours around the world online that make the user interact with the web page to get answers or information
Mobile Marketplace
Provides a new mode of software and entertainment distribution
Examples: App Store, Google Play Store
5 Principles of New Media
Numerical Representation Structural Modularity Automation Variability Cultural Transcoding
Numerical Representation
Makes the object on the screen like an binary equation where it equals 0 or 1
Structural Modularity
When combined with other objects, new media objects retain their individuality (LAYERS)
Automation
Scripting media, and computer programmed to serve as agent of design and production