Chapter 1: An Introduction to Rhetoric Flashcards
Audience
The listener, viewer, or reader of a text.
Concession
An acknowledgment that an opposing argument may be true or reasonable.
Connotation
Meaning or associations that readers have with a word beyond its dictionary definition, or denotation.
Context
The circumstances, atmosphere, attitudes, and events surrounding ga text.
Counterargument
An opposing argument to the one a writer is putting forward.
Ethos
Greek for “character.” Speakers appeal to this to demonstrate that they are credible and trustworthy.
Logos
Greek for “embodied thought.” Speakers appeal to this by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony.
Occasion
The time and place a speech is given or a piece is written
Pathos
Greek for “suffering” or “experience.” Speakers appeal to this to emotionally motivate their audience.
Persona
Greek for “mask.” The face or character that a speaker shows to his or her audience.
Polemic
Greek for “hostile.” An aggressive agreement that tries to establish the superiority of one opinion over all others.
Propaganda
The spread of ideas and information to further a cause.the use of rumors, lies disinformation, and scare tactics in order to damage or promote a cause.
Purpose
The spread of ideas and information to further a cause.
Refutation
A denial of the validity of an opposing argument.
Rhetoric
The art of finding ways to persuade an audience.
