Chapter 1-5 Flashcards
The facts and figures collected, analyzed, and summarized for presentation and interpretation.
Data
Managers’ responsibility:
To make strategic, tactical, or operational decisions.
Involve higher-level issues concerned with the overall direction of the organization; Define the organization’s overall goals and aspirations for the future.
Strategic decisions
Concern how the organization should achieve the goals and objectives set by its strategy. ;Are usually the responsibility of midlevel management.
Tactical Decisions
Affect how the firm is run from day to day.; Are the domain of operations managers, who are the closest to the customer.
Operational Decisions
Decision making can be defined as the following process:
- Identify and define the problem.
- Determine the criteria that will be used to evaluate alternative solutions.
- Determine the set of alternative solutions.
- Evaluate the alternatives.
- Choose an alternative.
Common approaches to making decisions include:
- Tradition.
- Intuition.
- Rules of thumb.
- Using the relevant data available.
Scientific process of transforming data into insight for making better decisions.
Business Analytics
Used for data-driven or fact-based decision making, which is often seen as more objective than other alternatives for decision making.
Business Analytics
Encompasses the set of techniques that describes what has happened in the past
Descriptive analytics
A request for information with certain characteristics from a database.
Data Query
Collections of tables, charts, maps, and summary statistics that are updated as new data become available.
Data Dashboards
The use of analytical techniques for better understanding patterns and relationships that exist in large data sets.
Data Mining
The use of analytical techniques for better understanding patterns and relationships that exist in large data sets.
Data Mining
Consists of techniques that use models constructed from past data to predict the future or ascertain the impact of one variable on another.
Predictive Analysis
involves the use of probability and statistics to construct a computer model to study the impact of uncertainty on a decision.
Simulation
A characteristic or a quantity of interest that can take on different values.
Variable
A set of values corresponding to a set of variables.
Observation
The difference in a variable measured over observations.
Variation
A quantity whose values are not known with certainty.
Random variable/uncertain variable
Symbol, Industry, Share Price, and Volume
Variable
Time, customers, items, etc.
Variation
All elements of interest
Population
Subset of the population.
Sample
A sampling method to gather a representative sample of the population data.
Random sampling
Data on which numeric and arithmetic operations, such as addition, subtraction, multiplication, and division, can be performed.
Quantitative data
Data on which arithmetic operations cannot be performed.
Categorical Data
Scales of measurement include:
- Nominal
- Ordinal
- Interval
- Ratio
The scale determines the amount of information contained in the data.
Scales of measurement