Chapter 1 Flashcards
Advertising
a paid form of communication intended to inform, persuade, and remind an audience to take some sort of action.
What happened in the 1700’s?
Craftsmen hung signs outside their workshops.
Benjamin Franklin introduced the use of headlines, illustrations, and pictures in ads.
Merchants advertised on message boards in the town square.
What was invented in 1848?
The printing press.
Who invented the printing press?
Johannes Guttenberg.
How did the printing press benefit advertising?
It could print 10,000 sheets of paper an hour so it increased advertising.
What happened in the 1870’s?
Techniques in color lithography are developed fueling a “poster boom”.
What happened in the late 1800’s?
PT Barnum created banners for his museum and traveling circus.
How did the radio impact advertising?
First radio commercial (for real estate on Long Island) was broadcast in 1922.
Radio programs were sponsored by advertisers.
Advertisers started writing memorable jingles.
How did television impact advertising?
First television commercial (for Bulova watch) was broadcast in 1941.
Commercials had sight, sound, and motion.
Advertisers had to deliver the appropriate message to their audience.
5-30 minute ads called infomercials were developed to showcase the benefit of a product.
What is an infomercial?
A 5 to 10 minute advertisement that typically includes a product demonstration and testimonials.
How did the internet/Cell phone impact advertising?
Internet advertising becomes a viable option.
Examples include: spam, pop-ups, banner ads, etc.
Text messages are used for advertising.
Green marketing
The use of advertising to support and improve the environment.
Social responsibility
The principle that businesses should contribute to the welfare of society.
Industry Trade Groups
These trade associations are responsible for public relations activities for a specific industry.
Consumer
The end user of a product or a service.
