Chapter 1

Question 1

Define marketing

Answer 1

planning, pricing, promotion, and distribution of ideas, goods, and services.

Question 2

Name and describe the three phases of the fashion cycle

Answer 2

Introductory, Peak, and Decline

Question 3

Introductory

Answer 3

product is first introduced, expansive, trend setters wear this item.

Question 4

Peak

Answer 4

will have the highest sales levels, worn by the “Target Market”, price goes down, purchased in stores, Trend setters move onto NEWER ITEMS.

Question 5

Decline

Answer 5

Consumers are tired of item, no one wants this item. Can be found in “flea-markets” and “bargain discount stores”, not many people wear this item.

Question 6

What does product mix refer to?

Answer 6

All products created by a designer or carried in a retail store.

Question 7

Fashion styled and colors in the U.S. generally reflect:

Answer 7

Economic conditions and attitudes

Question 8

What are the elements of the marketing mix (4 P’s) of marketing and describe each

Answer 8

pricing, promotion, product, place (distribution)

Question 9

Product

Answer 9

Designing, producing, maintaining, improving products to meet consumer’s needs.

Question 10

Pricing

Answer 10

process of setting the value or cost at the right level.

Question 11

Promotion

Answer 11

Communicating with the customer about the product or service.

Question 12

Place (Distribution)

Answer 12

involves moving the product to the customer.

Question 13

List the five most common fashion styles.

Answer 13

Define the functions of marketing Classic, trendy, young definer, designer, couture.

Question 14

Define the functions of marketing

Answer 14

Marketing Information Management, Financing, Pricing, Promotion, Product Service Management, Place (Distribution), and Selling

Question 15

Marketing Information Management

Answer 15

Gathering information about what consumers want ex: survey

Question 16

Financing

Answer 16

Planning ways to cover the costs of operation a business.

Question 17

Selling

Answer 17

helps the customer understand the benefits of quality, assist the customer in identifying and satisfying a want or need.

Question 18

List what you know about fashion trends

Answer 18

They come and go, What people want to buy, Start with fashion wear.

Question 19

List the five most common classifications of garments

Answer 19

sportswear, activewear, careerwear or business attire, evening wear, and wedding apparel.

Question 20

Marketing Mix (4 P’s)

Answer 20

The basic elements are product, price, promotion, and distribution (place are combined to meet customer needs or wants.

Question 21

Fads

Answer 21

Items that quickly move through the three phases of the fashion cycle and disappears from the fashion scene.

Question 22

Classic styles

Answer 22

Items that let many decades and are always in style.

Question 23

Fashion Influence

Answer 23

Designers today have less of an influence on fashion. Currently customers are influenced by what they read or see other people wear.

Question 24

Product Mix

Answer 24

All products created by a designer or carried in a retail store.

Question 25

Five predominant types of fashion retailers in the U.S.

Answer 25

Department stores, discount stores, off-price stores, chain stores, and boutiques.

Question 26

Classic

Answer 26

Traditional with a long product cycle.

Question 27

Trendy

Answer 27

Forward-looking or an updated version

Question 28

Young Designer

Answer 28

Garments created by designers who are just starting out.

Question 29

Designer

Answer 29

High-qualtiy garments that are sold under one of the well-known definer labels.

Question 30

Couture

Answer 30

Original, one-of-a-kind garments made with high quality fabrics and standards.

Question 31

Sportswear

Answer 31

Items worn for work or play. For men it can be sport coats or jeans. This classification can be confusing since it generally does not refer to garments worm while participating in sports.

Question 32

Activewear

Answer 32

Apparel worn while taking part in a sport. Including uniforms, workout shorts, and shirts.

Question 33

Careerwear or Business Attire

Answer 33

Generally traditional in design since it focuses on the workplace.

Question 34

Eveningwear

Answer 34

special occasion or formal wear, including cocktail, prom, or other formal event apparel.

Question 35

Wedding apparel

Answer 35

Includes wedding gowns, mother-of-the-bride dresses, or bridesmaid dresses.

Question 36

Factors to determine price

Answer 36

Fabric, construction, distribution, promotion, and profit.