Chapter 1 Flashcards
Define marketing
planning, pricing, promotion, and distribution of ideas, goods, and services.
Name and describe the three phases of the fashion cycle
Introductory, Peak, and Decline
Introductory
product is first introduced, expansive, trend setters wear this item.
Peak
will have the highest sales levels, worn by the “Target Market”, price goes down, purchased in stores, Trend setters move onto NEWER ITEMS.
Decline
Consumers are tired of item, no one wants this item. Can be found in “flea-markets” and “bargain discount stores”, not many people wear this item.
What does product mix refer to?
All products created by a designer or carried in a retail store.
Fashion styled and colors in the U.S. generally reflect:
Economic conditions and attitudes
What are the elements of the marketing mix (4 P’s) of marketing and describe each
pricing, promotion, product, place (distribution)
Product
Designing, producing, maintaining, improving products to meet consumer’s needs.
Pricing
process of setting the value or cost at the right level.
Promotion
Communicating with the customer about the product or service.
Place (Distribution)
involves moving the product to the customer.
List the five most common fashion styles.
Define the functions of marketing Classic, trendy, young definer, designer, couture.
Define the functions of marketing
Marketing Information Management, Financing, Pricing, Promotion, Product Service Management, Place (Distribution), and Selling
Marketing Information Management
Gathering information about what consumers want ex: survey
Financing
Planning ways to cover the costs of operation a business.
Selling
helps the customer understand the benefits of quality, assist the customer in identifying and satisfying a want or need.
List what you know about fashion trends
They come and go, What people want to buy, Start with fashion wear.
List the five most common classifications of garments
sportswear, activewear, careerwear or business attire, evening wear, and wedding apparel.
Marketing Mix (4 P’s)
The basic elements are product, price, promotion, and distribution (place are combined to meet customer needs or wants.
Fads
Items that quickly move through the three phases of the fashion cycle and disappears from the fashion scene.
Classic styles
Items that let many decades and are always in style.
Fashion Influence
Designers today have less of an influence on fashion. Currently customers are influenced by what they read or see other people wear.
Product Mix
All products created by a designer or carried in a retail store.
Five predominant types of fashion retailers in the U.S.
Department stores, discount stores, off-price stores, chain stores, and boutiques.
Classic
Traditional with a long product cycle.
Trendy
Forward-looking or an updated version
Young Designer
Garments created by designers who are just starting out.
Designer
High-qualtiy garments that are sold under one of the well-known definer labels.
Couture
Original, one-of-a-kind garments made with high quality fabrics and standards.
Sportswear
Items worn for work or play. For men it can be sport coats or jeans. This classification can be confusing since it generally does not refer to garments worm while participating in sports.
Activewear
Apparel worn while taking part in a sport. Including uniforms, workout shorts, and shirts.
Careerwear or Business Attire
Generally traditional in design since it focuses on the workplace.
Eveningwear
special occasion or formal wear, including cocktail, prom, or other formal event apparel.
Wedding apparel
Includes wedding gowns, mother-of-the-bride dresses, or bridesmaid dresses.
Factors to determine price
Fabric, construction, distribution, promotion, and profit.
