Chapter 1-4 Flashcards
Approaches to conflict resolution?
Separate the people from the problem
Focus on interests, not positions
Invent options for mutual gain
Insist on objective criteria
What is press agentry?
Propaganda tactics. No research done before publishing.
What is two way asymmetrical model?
Scientific persuasions using a social science methods to increase persuasiveness of messages but not balanced.
What is two-way Symmetrical?
Balanced model by public and PR having a conversation.
Cultural Interpreter Model?
Establishes that to do public relations in another country, the practitioner needs to work with someone who understands the language, culture customs
A person filing a libel suit must prove the following:
- The false statement was communicated to others
- The person is identifiable
- Loss
- The state was malicious and negligent
What are ethics?
Standards of right social conduct, empowered by character not circumstances
Organizational Free Speech?
Corporations have freedoms similar to those of individuals.
What are the two courts to win for PR peeps?
The court of law
The court of public opinion
What are contracts?
Legal documents that specify the actions and expectations of two or more parties for the protection of each.
Contracts stipulate?
- What each can do in the relationship
- Under what circumstances they can act
- What monetary gains both get
Who has more success winning defamation suits?
Private Citizens
When is something considered copyrighted?
The moment it is created or “fixed”
What is fair use?
Allows the partial use of copyrighted material with attribution. Permission is required if used in ad or promotional items
What is trademark?
A word, symbol, or slogan used that identifies a products origins. It serves as an indicator of quality
What is a service mark?
Like trademark but designates a service not a product
Grounds for trademark lawsuits?
Trademark infringement resulting from use of well-known entertainers in organizations publicity and advertising materials.
Government agencies may regulate ads that are?
False
Misleading
Deceptive
Promoting unlawful goods
What is the FTC
Federal trade commission that regulates ads and press releases
What is the FDA
Fruit and drug administration that regulates foods, drugs, cosmetics to conform to standards of health and safety. Have proper labeling.
FCC
Federal Communications commissions that regulates broadcast, Internet, and public service announcements
What is concerns for social media?
Fair use
Use of links
The downloading of copyrighted material
The unauthorized uploading of such material
What is COPPA
A law that children are protected under the age of 13
What is the definition of PR?
Leadership and management function that helps achieve organizational objectives. Communication should be two way.
Internal public
Employees
Managers
Volunteers
External public
General public
What is a public?
Group of individuals who recognize their connection with a common problem, cause, or goal.
PR common ground
Common ground between the needs of an organization as the needs of its public.
Communication skills required for PR
Knowledge in research, planning, evaluation writer, and speaker
Areas of PR practice
Corporations, nonprofit, governments, public relations agencies
Teens in PR
Technological development Increased governmental control Rise of international business Merges and acquisitions Developing countries attracting investment
Challenges of PR
Technology and globalization
Biggest PR machine?
Roman Catholic Church
Forces affecting PR Growth
Power of public opinion
Competition- industrial revolution
Development of media
Three Stages of PR Development
- Rhetorician- persuasion
- Press Agent- getting stories published
- Journalist/Publicity Tradition- have ethics and telling the story
