Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Public Relations > Chapter 1-4 > Flashcards

Chapter 1-4 Flashcards

1
Q

Approaches to conflict resolution?

A

Separate the people from the problem

Focus on interests, not positions

Invent options for mutual gain

Insist on objective criteria

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is press agentry?

A

Propaganda tactics. No research done before publishing.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is two way asymmetrical model?

A

Scientific persuasions using a social science methods to increase persuasiveness of messages but not balanced.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is two-way Symmetrical?

A

Balanced model by public and PR having a conversation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Cultural Interpreter Model?

A

Establishes that to do public relations in another country, the practitioner needs to work with someone who understands the language, culture customs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

A person filing a libel suit must prove the following:

A
  1. The false statement was communicated to others
  2. The person is identifiable
  3. Loss
  4. The state was malicious and negligent
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are ethics?

A

Standards of right social conduct, empowered by character not circumstances

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Organizational Free Speech?

A

Corporations have freedoms similar to those of individuals.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the two courts to win for PR peeps?

A

The court of law

The court of public opinion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are contracts?

A

Legal documents that specify the actions and expectations of two or more parties for the protection of each.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Contracts stipulate?

A
  1. What each can do in the relationship
  2. Under what circumstances they can act
  3. What monetary gains both get
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Who has more success winning defamation suits?

A

Private Citizens

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

When is something considered copyrighted?

A

The moment it is created or “fixed”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is fair use?

A

Allows the partial use of copyrighted material with attribution. Permission is required if used in ad or promotional items

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is trademark?

A

A word, symbol, or slogan used that identifies a products origins. It serves as an indicator of quality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is a service mark?

A

Like trademark but designates a service not a product

17
Q

Grounds for trademark lawsuits?

A

Trademark infringement resulting from use of well-known entertainers in organizations publicity and advertising materials.

18
Q

Government agencies may regulate ads that are?

A

False
Misleading
Deceptive
Promoting unlawful goods

19
Q

What is the FTC

A

Federal trade commission that regulates ads and press releases

20
Q

What is the FDA

A

Fruit and drug administration that regulates foods, drugs, cosmetics to conform to standards of health and safety. Have proper labeling.

21
Q

FCC

A

Federal Communications commissions that regulates broadcast, Internet, and public service announcements

22
Q

What is concerns for social media?

A

Fair use
Use of links
The downloading of copyrighted material
The unauthorized uploading of such material

23
Q

What is COPPA

A

A law that children are protected under the age of 13

24
Q

What is the definition of PR?

A

Leadership and management function that helps achieve organizational objectives. Communication should be two way.

25
Q

Internal public

A

Employees
Managers
Volunteers

26
Q

External public

A

General public

27
Q

What is a public?

A

Group of individuals who recognize their connection with a common problem, cause, or goal.

28
Q

PR common ground

A

Common ground between the needs of an organization as the needs of its public.

29
Q

Communication skills required for PR

A

Knowledge in research, planning, evaluation writer, and speaker

30
Q

Areas of PR practice

A

Corporations, nonprofit, governments, public relations agencies

31
Q

Teens in PR

A 
Technological development 
Increased governmental control 
Rise of international business 
Merges and acquisitions 
Developing countries attracting investment
32
Q

Challenges of PR

A

Technology and globalization

33
Q

Biggest PR machine?

A

Roman Catholic Church

34
Q

Forces affecting PR Growth

A

Power of public opinion
Competition- industrial revolution
Development of media

35
Q

Three Stages of PR Development

A
  1. Rhetorician- persuasion
  2. Press Agent- getting stories published
  3. Journalist/Publicity Tradition- have ethics and telling the story

Public Relations (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions