chapter 1

Question 1

social connections or networks

Answer 1

social capital

Question 2

communication with the self

Answer 2

intrapersonal communication

Question 3

the relationship level of communication

Answer 3

interpersonal communication

Question 4

interaction with a limited number of persons

Answer 4

group communication

Question 5

communication designed to inform, persuade, or entertain audience members

Answer 5

public communication

Question 6

the transmission of messages that may be processed by gatekeepers prior to being sent to large audiences via a channel of broad diffusion

Answer 6

mass communication

Question 7

the building of relationships using computers and the internet

Answer 7

online or machine assisted communication

Question 8

those components present during every communication event

Answer 8

essentials of communication

Question 9

persons who formulate, encode, and transmit a message

Answer 9

senders

Question 10

persons who receive, decode, and interpret a message

Answer 10

receivers

Question 11

the content of a communicative act

Answer 11

message

Question 12

media through which messages are sent

Answer 12

channels

Question 13

anything that interferes with or distorts the ability to send and receive messages

Answer 13

noise

Question 14

the setting of communication

Answer 14

context

Question 15

information returned to a message source

Answer 15

feedback

Question 16

a behavior-enhancing response

Answer 16

positive feedback

Question 17

a response that extinguishes behavior in progress

Answer 17

negative feedback

Question 18

a response you give yourself

Answer 18

internal feedback

Question 19

a response from another

Answer 19

external feedback

Question 20

the communication outcome

Answer 20

effect

Question 21

a culture in which technology monopolizes the thought-world

Answer 21

technology

Question 22

the contention that one needs to defeat another to achieve one’s goals

Answer 22

hyper-competitive culture

Question 23

the need for social contact

Answer 23

need for inclusion

Question 24

the need to feel we are capable and responsible

Answer 24

need for control

Question 25

the need to express and receive love

Answer 25

need for affection