Chapter 1, 2, & 3 Flashcards
The ______ Act is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.
Sarbanes-Oxley
Today’s job seekers are writing résumés with key words in mind, aware that the first cut is likely made by a database search program, not a human being.
True
Knowledge about information technology is relevant to business professionals in the following ways (among others):
a)
Finance professionals who are valuing merger-&-acquisition deals must understand how companies’ investments in, and use of, information technologies affect how much those companies are worth.
b)
Audit effectiveness increasingly depends on assessing the reliability of the information systems that audit clients use in recording, storing, and reporting their accounting numbers.
c)
Savvy firms are increasingly using social media to innovate, generate sales, and improve customer relationships, but are also aware of the power that the independent customer has to use the Internet to distribute brand-damaging information and commentary.
d)
In human resources, social-networking technologies offer new promise in such areas as recruiting and knowledge management, but they also pose challenges that include the potential for employees to make inappropriate and damaging disclosures.
all of the above
Technology experts in the area of process design:
leverage technology to make firms more efficient.
According to Michael Porter, the reason many firms suffer margin-eroding competition is because they have defined themselves according to strategic positioning rather than operational effectiveness.
False
Operational effectiveness is usually not enough to yield sustainable competitive advantage because:
technology can be easily acquired.
This is the set of activities through which a product or service is created and delivered to customers:
value chain
Commodities are products or services that vary across multiple vendors.
False
Leveraging consumers to promote a product or service is known as:
viral marketing
Potential sources of switching costs include:
a)
Users’ investments in learning how to use software.
b)
Data that a system accumulates about its users (e.g., profile data, preferences, purchase history).
c)
Search costs, in the sense that finding a new alternative costs time and often money.
All of the above
_____ Law is said to be at play when the value of a product or service increases as its number of users expands.
Metcalfe’s
Which of the following is one of Porter’s five forces?
Purchasing power parity of consumers
Availability of coopetitors in the market
Total cost of ownership
Strength of intellectual property laws
Potential new entrants
Potential new entrants
IT-initiatives can be successful and still be part of a failed business initiative
True
Firms that use contract manufacturers do not directly employ the workers who produce the requested goods.
True
_____ are critical for capturing sales data, and are usually linked to inventory systems to subtract out any sold items.
Point-of-sale systems