Chapter 1 Flashcards
What is the Accredited Business Communicator (ABC)?
A professional certification awarded by the International Association of Business Communicators (IABC) to individuals who demonstrate expertise in business communication and public relations.
What does the Accredited in Public Relations (APR) credential recognize?
It recognizes PR professionals who meet high ethical and professional standards in the field.
Define Authenticity in public relations.
The degree to which communication is perceived as genuine, credible, and transparent.
What is Conversational Voice?
A human-like, engaging, and interactive communication style used by organizations on digital and social media platforms.
What does it mean to Crowdsource?
The process of gathering ideas, content, or solutions from a large group of people, often online.
What is Deontological Ethics?
An approach to ethics that focuses on duty and moral principles rather than consequences.
What is Distributed Public Relations?
A model in which multiple individuals across an organization participate in PR efforts.
Who are part of the Dominant Coalition?
Key decision-makers within an organization, such as executives and board members.
What does Ethics refer to in public relations?
A system of moral principles and values that guide professional behavior.
What is Feedback in the context of PR?
Information or reactions received from an audience in response to communication efforts.
Define Flaming.
The act of posting hostile, aggressive, or inflammatory messages online.
What is meant by General Public?
A broad, undefined group of people, as opposed to specific targeted publics.
What is Integrated Communication?
The coordination of public relations, marketing, advertising, and other communication efforts.
What does Listening entail in PR?
An active process that involves monitoring public opinion and gathering feedback.
What is the Management Function in PR?
An aspect that emphasizes PR’s role in organizational decision-making and strategy.
What is a Nongovernmental Organization (NGO)?
A nonprofit organization that operates independently of government.
What is the definition of Organization in PR?
Any structured group that engages in public relations to manage relationships.
What does a Proactive PR approach focus on?
Anticipating issues and engaging with publics before problems arise.
Define Public Relations.
A strategic communication process that builds and maintains mutually beneficial relationships.
Who are Publics?
Specific groups of people who have a stake or interest in an organization.
What is a Reactive PR approach?
Involves responding to issues after they have already occurred.
What is a Social Media Influencer?
An individual with a large online following who can shape public opinion.
What does Spin refer to in communication?
A form of manipulative communication that presents information favorably.
Define Transparency in PR.
The practice of open, honest, and accountable communication.
What is Two-Way Communication?
A communication model that emphasizes dialogue and interaction with publics.
