Chapter 1

Question 1

Consumer behavior versus buyer behavior

Answer 1

CB - processes involved when someone selects, purchases, uses, or disposes of a product

BB - the interaction between consumers and producers at the time of the puchase

Question 2

Describe the product relationships with the self-concept attachment

Answer 2

The product purchased helps the consumer to establish their identity

Question 3

describe the products relationship with the nostalgic attachment

Answer 3

the product purchased links the consumer with their past self

Question 4

Describe the product relationships with interdependence

Answer 4

the product purchased by a consumer is an established part of their daily routine

Question 5

Describe the product relationships with the love concept

Answer 5

the product purchased has an emotional bond for the consumer

Question 6

what are the three areas of marketing

Answer 6

1. consumer behavior
2. marketing strategy
3. marketing models

Question 7

describe information processing as an area on consumer behavior

Answer 7

using emotions, attitudes, and memory to interpret information

Question 8

describe consumer culture theory as it relates to consumer behavior

Answer 8

using an individuals identity, social influence, marketplace cultures and ideologies to decide on products to purchase

Question 9

describe behavioral decision theory as it relates to consumer behavior

Answer 9

using normative decision making and judgement under uncertainty, as well as heuristics to determine purchases

Question 10

describe some consumer trends

Answer 10

• the sharing economy (Air bnb, Uber, etc.)
• authentic items worth much more
• decreased emphasis on gendered products
• social shopping (relying on reviews)
• simplification and integrated products (multi-functional)
• buying local
• seasonal shopping

Question 11

what is the definition of the deontology theory

Answer 11

people should adhere to obligations and duties when analyzing an ethical dilemma

Question 12

what is the definition of the utilitarian theory

Answer 12

the ability to predict the consequences of an action

Question 13

what are the issues with artificial needs

Answer 13

there is an ethical issue created when marketers create the false sense of needs to consumers

Question 14

describe the dark side of consumer behavior

Answer 14

addictive consumption ; compulsive buying ; impulsive consumption ; retail theft and shrinkage ; the abuse of exchange policies and over-returns ; counterfeit products

Question 15

describe primary research; specifically benefits and costs

Answer 15

when the data is collected for the research at hand.
better / more accurate information, more costly and takes longer

Question 16

describe secondary research; specifically benefits and costs

Answer 16

when the information needed already exists and is available to access.
the information is free, takes less time to access, however can be outdated