Chapter 1 Flashcards

1
Q

What is the key to being a top-notch salesperson according to Megan Colapinto?

A

Genuinely helping people figure out what they need and guiding them to the right solution.

It’s about being ethical and reliable, which leads to more sales and job satisfaction.

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2
Q

What are some of Megan Colapinto’s credentials?

A

She has serious credentials from Kennesaw State University, where she led the Sales Club and captained the Sales Team.

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3
Q

What is personal selling really about?

A

Creating meaningful interactions and value for both the seller and buyer, rather than just pushing products.

It’s about understanding the buyer’s needs and building a relationship.

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4
Q

What extra value do customers gain from personal selling?

A

Expert advice, help with setup, and personalized solutions tailored to their needs.

This makes the purchase more beneficial than buying online.

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5
Q

Why are selling skills important for everyone?

A

Selling skills are handy for everyone, as they can be used in various situations like negotiating salaries or convincing others.

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6
Q

What is the role of salespeople in creating value for businesses?

A

Salespeople figure out exactly what customers need and how their offerings can add value, focusing on customer lifetime value (CLV).

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7
Q

What do salespeople do in their roles?

A

They find new clients, present products, negotiate terms, and boost sales with current customers.

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8
Q

How do salespeople use technology in their roles?

A

Technology, like the Internet of Things (IoT), enhances relationships by allowing real-time updates and improving customer service.

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9
Q

What are the different business-to-business sales channels?

A
  1. Direct Sales: Selling directly to other businesses. 2. Distributor Sales: Selling to distributors who resell products.

Missionary salespeople promote products to influence purchasing decisions.

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10
Q

What makes a successful salesperson?

A

Self-motivation, dependability, trustworthiness, integrity, and ethics are crucial traits.

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11
Q

What skills make salespeople effective?

A

Customer and product knowledge, analytical skills, communication skills, flexibility, creativity, and emotional intelligence.

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12
Q

What are the perks of a sales career?

A

Career opportunities, freedom and flexibility, an entrepreneurial feel, financial rewards, and management opportunities.

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13
Q

What are the three parts of the sales skills foundation?

A
  1. Foundation Skills: Legal and ethical responsibilities, understanding the buying process, effective communication. 2. Partnership Development: Steps to build partnerships. 3. Sales Management: Managing time, territory, and internal relationships.
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14
Q

What ethical dilemma might a salesperson face?

A

Using insider information from a partner company to benefit their own company, weighing the pros and cons of the decision.

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15
Q

How should a salesperson handle a delayed product situation with a client?

A

Respond with optimism while being honest about the delays to keep the client happy.

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16
Q

What are the basics of sales jobs?

A

Sales jobs focus on relationships, roles, and the importance of the purchase for customers. Key factors include where you chat with them and what you’re selling.

17
Q

What are the two types of salespeople?

A

Field salespeople meet face-to-face, while inside salespeople communicate over the phone or computer.

18
Q

What are the creativity levels in sales jobs?

A

Some jobs involve taking orders from existing customers (low creativity), while others focus on creating solutions for new customers (high creativity).

19
Q

What traits characterize successful salespeople?

A

Successful salespeople are self-motivated, trustworthy, knowledgeable, flexible, creative, and emotionally intelligent.

20
Q

What is emotional intelligence (EI) in sales?

A

Emotional intelligence involves understanding and controlling your emotions, empathizing with customers, and using emotions wisely. However, high EI can be misused.

21
Q

What are the rewards of a sales career?

A

Sales rewards include independence, financial compensation, and opportunities for advancement in management.