Chapter 1

Question 1

Some of the radial changes brought about by new technologies include:

Answer 1

The creation of an unprecedented set of security and espionage threats

Question 2

Tech firms are among the best performing firms in the world. According to the chapter, which firm was recognized as being both the most valuable firm in the US as well as the most profitable?

Answer 2

Apple

Question 3

A report in Forbes suggests that what percent of firms are failing at digital transformation?

Answer 3

72%

Question 4

Which of the following are ways that social media has contributed to uprisings worldwide? (Select all that apply.)

Answer 4

Disseminating ideas
Capturing injustice and broadcasting it to the world
Rallying support for causes

Question 5

Which of the following tech firms are currently under investigation in the United States and Europe for their influence and competitive practices? (Select all that apply.)

Answer 5

Apple
Meta
Alphabet
Amazon

Question 6

Which of the following are central components of the new marketing toolkit? (Select all that apply.)

Answer 6

Customer relationship management (CRM)
Search engine optimization (SEO)
Search engine marketing (SEM)
Personalization systems

Question 7

Many firms are offering six-figure starting salaries to graduating seniors from top universities because

Answer 7

There is a high demand for scarce technical talent.

Question 8

Other strategies fueling the boom in fast-growing technology services are _____, which, when used correctly, can virally spread awareness of a firm with nary a dime of conventional ad spending.

Answer 8

Social media