Chapter 1

Question 1

Aesthetics

Answer 1

principles of beauty and artistic taste

Question 2

Appeals

Answer 2

Methods used to elicit an emotion or a response from the audience

Question 3

Argument

Answer 3

Reasoning I’m public with the goal of influencing an audience

Question 4

Argumentative Hypothesis

Answer 4

Showing others that we have arguments to support our view

Question 5

Arrangement

Answer 5

Planned ordering of the message

Question 6

Disposito

Answer 6

Arrangement (Cicero)

Question 7

Elocutio

Answer 7

Style, appropriate language (Cicero)

Question 8

Ideology

Answer 8

A system of beliefs

Question 9

Imventio

Answer 9

The process of coming up with arguments (Cicero)

Question 10

Motives

Answer 10

Commitments and goals leading to action

Question 11

Rhetor

Answer 11

A person involved in rhetorical discourse

Question 12

Art of Rhetoric

Answer 12

The study and practice of effective symbolic expression

Question 13

Type of discourse

Answer 13

Goal-oriented, seeks to adapt ideas to an audience

Question 14

Rhetorical discourse

Answer 14

Language used according to the art of rhetoric

Question 15

Rhetorical theory

Answer 15

Systematic presentation and explanation of rhetoric’s principles

Question 16

Symbol

Answer 16

A mark, sign, gesture or sound that’s represents something based on a social agreement