chapter 1

Question 1

what’s the difference between Marketing vs Sales when it comes to demand?

Answer 1

• Marketing creates the demand
• Sales translates the demand into revenue

Question 2

what’s advertising ?

Answer 2

if a certain business/product/service is something you want to put out, and you make a poster about it, that’s advertising

Question 3

what’s Promotion?

Answer 3

if you publicize your product/service, etc. so that you can increase sales or for public awareness

Question 4

whats Publicity?

Answer 4

when their notice or attention given to someone or something by th media

Question 5

what’s Public Relations?

Answer 5

if you get a certain reaction from the audience for target customers. its managing how others see and feel about this product/service

Question 6

whats Sales?

Answer 6

a period during which a retailer sells their goods or services

Question 7

what are the 4P’s of marketing?

Answer 7

• product
• price
• promotion
• place

Question 8

can their be 7P’s of marketing and what would they be?

Answer 8

yes their can be

• packaging
• positioning
• people

Question 9

whats a Product?

Answer 9

a bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms

Question 10

what shape or form can a product be in?

Answer 10

it can be an idea, a physical entity (a good), or a service, or even a combination of all

Question 11

product is a term that encompasses…?

Answer 11

both goods and services

Question 12

what is Price?

Answer 12

the formal ratio that indicates the quantity of money, goods, or services needed to acquire a given quantity of goods or services. it’s the amount a customer must pay to acquire a product or service

Question 13

what is Place?

Answer 13

the act of getting products/services to consumers. Also used to describe the extent of market coverage for a given product or service

Question 14

what is Promotion?

Answer 14

promotion marketing includes tactics that encourage short term purchase, influence trial and quantity of purchase, and are very measurable in volume, share and profit

Question 15

what are some examples of Promotion?

Answer 15

• rebates
• premiums
• special packaging
• coupons
• sweepstakes

Question 16

what is Packaging?

Answer 16

refers to the way your product or service appears on the outside

Question 17

what is Positioning?

Answer 17

how you are seen and thought about by your customers is the critical determinant of your success in a competitive marketplace. it also determines how much people are prepared to pay for your product/service

Question 18

who are People?

Answer 18

the people inside and outside of your business are responsible for every element of your sales, marketing strategies, and activities

Question 19

how is Integrated Marketing recognized today?

Answer 19

as a way to incorporate all the types of communication so that is can resonate with the audience

Question 20

what is the purpose of Integrated Marketing?

Answer 20

• an approach to creating a unified and seamless experience for consumers to interact with the brand/entreprise
• attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, though their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force
• a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centred on the customer

Question 21

what are the components of Product?

Answer 21

• functionality
• brand
• packaging
• services

Question 22

what are the components of Price?

Answer 22

• list price
• discounts
• bundling
• credit terms

Question 23

what are the components of Place?

Answer 23

• channel
• inventory
• logistics
• distribution

Question 24

what are the components of Promotion?

Answer 24

• direct marketing
• advertising
• sales force
• publicity
• sales promotion
• internet

Question 25

what are some examples of Direct Marketing?

Answer 25

• direct mail
• kiosk
• telemarketing
• catalogues

Question 26

what are some examples of Sales Promotion?

Answer 26

• instore display
• coupons
• contests
• loyalty
• sampling
• premiums

Question 27

what are some examples of Advertising?

Answer 27

• TV
• outdoor
• print
• public service
• radio
• covert
• digital/social media