Chapter 1 Flashcards
Strategic Management
A process that includes top management’s analysis of the environment in which the org operates prior to a strategy and plan for implementation/control of said strategy.
What must be done before a strategy is implemented…
An organization has a plan, its competitive advantage is understood, and its members understand the reason for its existence. Mission - Strategy - Competitive Advantage
Mission
Broadly defined but enduring statement of purpose that identifies scope of an org’s operations and its offerings to various stakeholders
Strategy
top management’s plans to develop and sustain competitive advantage so that the org’s mission is fulfilled
Competitive Advantage
A state whereby a firm’s successful strategies cannot be easily duplicated by its competitors
Strategic Management Process - 5 Steps
1) External Analysis
2) Internal Analysis
3) Strategy Formulation
4) Strategy Execution
5) Strategic Control
Strategic Management Process - 1) External Analysis
Analyze opportunities and threats (constraints) that exist in org’s external environment, including industry and forces in the external environment swOT
Strategic Management Process - 2) Internal Analysis
Analyze org’s strengths and weaknesses in its internal environment. Managerial ethics and corporate social responsibility SWot
Strategic Management Process - 3) Strategy Formulation
Formulate strategies that build and sustain competitive advantage by matching org’s strengths and weaknesses with environment’s opportunities and threats (SWOT)
Strategic Management Process - 4) Strategy Execution
Implement strategies that have been developed
Strategic Management Process - 5) Strategic Control
Measure success and make corrections when the strategies are not producing the desired outcomes
Business Model
The mechanism whereby the organization seeks to earn a profit by selling its goods or services.
Org seeks to earn a profit by selling its goods
Magazine Publisher Adopts different business models
1) Subscription Model - profits come from readers
2) Advertising Model - profits come from advertisers
Business models that have high prices on consumables
Gillette - Deep discounts on razors with hopes of future purchases of blades
Cell Phones - given away for 2 year contracts
Printers - cheap but ink is expensive
Factors typically associated with successful strategies
1) Org’s competitive environment is well understood, in detail
2) Strengths and weaknesses assessed in thorough and realistic manner
3) The strategy is consistent with mission/goals of org
4) Plans for putting strategy into action are designed with specificity before implementation
5) Possible future changes in proposed strategy (strategic control) are evaluated before strategy adopted
Progressive Firms
Often devise innovative business models that extract revenue/profits from sources not identified by competitors