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Plan Marketing > Chapitre 6 > Flashcards

Chapitre 6 Flashcards

1
Q

4p ?

A

Produit
Prix
Place (distribution)
Promotion (communication)

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2
Q

Prix comprend quel strategie de lancement?

A

Écrémage
Alignement concurence
Pénétration marcher

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3
Q

Cest quoi lecremage

A

Prix elever et ensuite redessend

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4
Q

Alignement concurence cest quoi ?

A

Meme prix que le concurent

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5
Q

Penetration de marcher cest quoi

A

Prix plus bas et ensuite on monte

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6
Q

Produit comprend ?

A

L’élagage(arbre)

Modernisation

Attraction

Inovstion

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7
Q

Cest quoi l’élagage ?

A

Quand produit est au declin ou a maturiter on peux l’éliminer pour en accueillir dautre

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8
Q

Modernisation cest quoi

A

Adapter produit selon les tendance

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9
Q

Attraction cest quoi

A

Mettre produit a bas prix pas ur attirer clientèle et plus de vente

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10
Q

Innovation cest quoi

A

Une organisation pour gerer des produit dinovatiob

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11
Q

Cest quoi la strategie de structure de canaux ?

A

Choisir nombre de niveau de distribution

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Plan Marketing (4 decks)

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