Chapitre 2

Question 1

three types of leadership level

Answer 1

• Normative Level : Values, identity and culture
• Strategic level: competitive advantage and effectiveness( do the right thing)
• Operative level: results, efficiency ( do the things right)

Question 2

What is the window of opportunity

Answer 2

• situation of overcome ( problem are after us)

- when you see an opportunity

Question 3

Objective opportunity

Answer 3

• timing is key
• take the opportunity before other
• identify need in the market that everyone can see

Question 4

Subjective opportunity

Answer 4

• depend on the individual

Question 5

Opportunity pull definition

Answer 5

link to subjective opportunity, the entrepreneur sees it and want to persue it
tendency of beeing more successful

Question 6

Capability push def

Answer 6

• new technology = new application

- more radical

Question 7

What is a business model

Answer 7

• frameworks which show how competencies and resources are strategically employed to realize profits
• help to visualize, capture communicate understand and share business logic
• logic of the firmn way to operate and how it creates values for its stakeholders

Question 8

Quote 4 aspects of the business model canva

Answer 8

Key partner
Key activities
Key resources
Value proposition
Customer Relationship
Customer segments
Cost Structure
Resources streams