chaper 1

Question 1

traditional companies bot involved with internet

Answer 1

Bricks and Mortar

Question 2

Firms do business just online

Answer 2

Clicks Only

Question 3

firms operate in both traditional setting and on the internent

Answer 3

Bricks-and-clicks

Question 4

divides in pool of potential customers into groups or segments

Answer 4

market segmentation

Question 5

physical loaction

Answer 5

geographic segmentation

Question 6

talks about demographic profile like age and sex

Answer 6

demographic segmentation

Question 7

beliefs, values, and lifestyle

Answer 7

psychograpic segmentation

Question 8

web companies can cater most of their customers’ behavioral needs.

Answer 8

Behavioral Segmentation

Question 9

just a surf web

Answer 9

Browsers

Question 10

words that are likely to jog the memories of visitors and remind them of something they want to buy on the site.

Answer 10

 Trigger words

Question 11

site visitors who are ready to make a purchase right away.

Answer 11

Buyers

Question 12

part of the web site that keeps track of selected items for purchase

Answer 12

Shopping carts

Question 13

visitors are motivated to buy, but they are looking for more information

Answer 13

Shoppers

Question 14

 - A name, term, design, symbol or any other feature that identifies one seller’s good or service

Answer 14

The AMA defines a brand

Question 15

effective strategy involves making a series of well-informed decisions

Answer 15

Marketing Strategy

Question 16

potential customer is considering buying the product of the brand.

Answer 16

Consider

Question 16

introduce the brand to the potential customers

Answer 16

Awareness

Question 17

where the customer is already analyzing the characteristic of the brand

Answer 17

Evaluate

Question 18

you have already captured the interest of the customer

Answer 18

Buy

Question 19

drives the creation of demand using the power of the Internet.

Answer 19

• Digital Marketing

Question 20

when you have achieved brand loyalty.

Answer 20

Loyalty Loop