CHAP 7: MEASUREMENT & RELIABILITY

Question 1

WHAT ARE CONSTRUCTS?

Answer 1

ABSTRACT THINGS IN THEORIES WE WANT TO FIND OUT/ MEASURE

Question 2

WHAT ARE VARIABLES?

Answer 2

REPRESENTATIONS OF CONSTRUCTS

Question 3

ARE VAR SYNONYMOUS TO CST?

Answer 3

NOPEEEEEE!!

ANY CONSTRUCT CAN BE MEASURED BY #MANY VARIABLES

VARIABLES ARE PARTIAL, FALSIFIABLE BUT MEASURABLE REPRESENTATIONS OF CONSTRUCTS

Question 4

WHAT ARE OPERATIONAL DEFINITIONS?

Answer 4

PROCEDURES USED TO MEASURE A VARIABLE

Question 5

WHY ODs ARE NOT SUFFICIENT?

Answer 5

• INCLUDING IRRELEVANT COMPONENTS
• EXCLUDING OTHER RELEVANT PORTIONS OF UNDERLYING CST

EACH OD IS ONLY AN APPROXIMATION
=> USE MUL OD OF ANY CST => MORE RELIABLE MSM

Question 6

WHAT ARE THE TYPES OF QUESTIONNAIRE ITEMS WE CAN CREATE?

Answer 6

Q AIMED AT:

1. FACTS
2. BELIEFS/ ATTITUDES
3. FRIENDSHIP PATTERNS & ATTITUDES TWD SPECIFIC OTHERS
4. BEHAVIOR

Question 7

HOW SHOULD THE QUESTION BE STRUCTURED?

Answer 7

1. EXPRESSING ALL ALTERNATIVES
2. AVOIDING UNWARRANTED ASSUMPTIONS
3. OPEN-ENDED VS. CLOSED-ENDED QUESTIONS
4. RESPONS OPTS FOR C-E Q
5. FILTER & ASSESSMENT OF NO OPINION

Question 8

HOW SHOULD A QUESTION BE SEQUENCED WITHIN TOPIC AREA?

Answer 8

1. FUNNEL PRINCIPLE: GENERAL -> SPECIFIC
2. SPLIT-BALLOT EXPERIMENT: USE 2+ VER OF A QUESTIONNAIRE, DIF WORDINGS & SQ -> DIF RA RESPONDENTS => RULE OUT QUESTION WORDING EFFECT

Question 9

WHAT SHOULD WE DO WITH SENSITIVE QUESTIONS (TO EXC DECEPTIVE RESPONSES OR REFUSAL TO ANS)?
(EMBARRASSING, THREATENING, PRIVATE, PERSONAL,)

Answer 9

READ THE DAMN BOOK TOO LONG I HAVEN’T READ ALL :D

Question 10

WHY ARE MUL-ITEM SCALES PREFERRED?

Answer 10

BETTER RELIABILITY & VALIDITY

Question 11

WHAT ARE THE ISSUES IN CONSTRUCTING ITEM IN MUL-I SCL?

Answer 11

1. ITM MUST BE #EMPIRICALLY RELATED TO MEASURED #CONSTRUCT
2. ITM MUST DIFFERENTIATE AMG PPL AT DIF POINTS OF MEASURED DIMENSION
3. ITM WORDED => 1/2 “YES”, 1/2 “NO” => TO AVOID DANH BUA 1 DAP AN TU DAU CHI CUOI LOL (TICK YES ALL RGL OF QC)

Question 12

WHAT ARE 4 LOM?

Answer 12

1. NOMINAL -> NAMES
2. ORDINAL -> NAMES + ORDER
3. INTERVAL -> NAMES + ORDER + SAME GAPS (NO 0)
4. RATIO -> NAMES + ORDER + DIFF GAPS + 0

Question 13

HOW MANY TYPES OF MUL-ITM SCL ARE THERE?
(A) 2
(B) 3
(C) 4

Answer 13

C. 4

1. DIFFERENTIAL
2. CUMULATIVE
3. SUMMATED
4. SEMANTED

Question 14

WHAT ARE 4 TYPES OF MUL-I SCL?

Answer 14

1. DIFFERENTIAL (KNOWN POSITIONS)
2. CUMULATIVE (AGREE/ DISAGREE ABSOLUTELY)
3. SUMMATED
4. SEMANTED