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ENTREP LONG TEST > chap 7 > Flashcards

chap 7 Flashcards

1
Q

the tangible good or the intangible service that the enterprise offer its customers in order to satisfy their needs and to produce their expected results

A

PRODUCT

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2
Q

offer completely new performance benefits

A

BREAKTHROUGH PRODUCTS

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3
Q

try to claim a new space in the mind of the customer different from the spaces occupied by existing products

A

DIFFERENTIATED PRODUCTS

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4
Q

will not make much impression on the customers mind

A

COPYCAT PRODUCTS

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5
Q

do not intend to compete directly with the giants

A

NICHE PRODUCTS

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6
Q

best access to their customers

A

PLACE

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7
Q

explicit communication strategy adopted by an enterprise to elicit the patronage, loyalty, and support not only of its customers but also of its other significant stakeholders

A

PROMOTION

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8
Q

depends on the business objectives set by the enterprise

A

PRICE

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ENTREP LONG TEST (2 decks)

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