Chap 2 Flashcards
what are the 5 steps of opportunity identification and evaluation stage
- scanning the environment
- opportunity identification
- opportunity development
- opportunity evaluation
- assessment of the entrepreneurial team
what is an idea
its a thought or suggestion about a possible course of action.
what is an opportunity
its a favorable time or set of circumstances to do something.
what is a buisness opportunity
its a gap left in a market by those who currently serve it, its a chance to others to add new value and create new possibilities.
whats the difference between and idea and opportunity
opportunity is the possibility of occupying the market with a specific innovative product that will satisfy a real need while an idea is all about opinion about anything we can have.
what are the questions that should be asked for the evaluation of the opportunity
- about the products/service regarding its description, differentiator, purpose and the need it fills
- about the market opportunity , like what the market demand
- costing and pricing
- profitability
- capital requirements
-issues and risks
what is a buisness idea
its a short and precise description of the basic operation of an intended buisness
what are the 3 different buisness ideas
- old idea
- old idea with modification
- a new idea
what are the different methods for generating buisness ideas
- learns from sucessful buisness owners
- draw from experience or others peoples
- survey your local buisness area
- structured brainstorming
- scanning your environment
- focus group
7.problem inventory analysis - brainstorming
9 free association - forced relationships
- attribute listing
what is idea screening
is the process to spot good ideas and eliminate poor one.
what are the 3 approaches to buisness screening
- macro screening
- micro screening
scoring the suitability of buisness idea
what are the steps involved in buisness planning process
- preliminary investigation
- opportunity identification and idea generation
- environmental scanning
- feasibility analysis
- report preparation
what are the components of buisness plan
- cover sheet
- executive summary
- the buisness
- funding requirement
- the product or services
- the plan (marketing, operational , organizational , financial)
- critical risks
- exit strategy
- appendix