Chap 1-3 Flashcards
Rhetoric definition
Art of finding ways to persuade / convince an audience
Rhetorical situation
TCSOAPS(TONE CONTEXT SPEAKER OCCASION AUDIENCE PURPOSE SUBJECT)
Types of audiences
Real intended invoked
Intended audience
Audience speech is for
Real audience
Who is actually reading it
Invoked audience
Audience specifically named, “ you “
Purpose for learning rhetoric
Be aware of manipulation, appreciate effective communication, learn to communicate honestly
Characteristics of argument
Take a position, arguable, viable
Lots of pathos, already knows “ the truth”
Pursaussion
Argument
Develop a stance, understand other ideas, dialogue and civility
Both persuasion and argument
Change / reconsider opinions
Ethos
Establish credibility by who you are and what you say
Automatic ethos
Reputation already been established
How to establish ethos
Acknowledge you don’t have automatic ethos and anticipate concerns, emphasize shared values
Pathos
Emotion, uses word connotation, plays on desires values and hopes
Connotation definition
Association with a word
Spread of ideas and info to further a cause, overuse of pathos
Propaganda
Logos
Logic, uses concessions in reputations, identifies connections, stats etc
Rhetorical appeals
Techniques to persuade by emphasis on what audience finds important
Denial of validity of other arguments
Refutation
Circumstances atmospheres attitudes and events surrounding a text
Context
Person or group who creates the text, has a persona
Speaker dude