CHAP 1-

Question 1

Define public relations

Answer 1

PR is the practice of maintaining a healthy relationship between organizations and its public,employees,stakeholders and employers.

Question 2

9 EXAMPLES of PR disciplines

Answer 2

1.Media relations
2.Investor relations
3.govn relations
4.Public affairs
5.Community relations
6.Customer relations
7.Influencer mkt
8.Crisis communication
9.CSR

Question 3

Internal Stakeholders

Answer 3

1.Employees, Managers,
Owners

Question 4

External Stakeholders…3S CG

Answer 4

Suppliers, Society, Shareholders, Creditors and Govt

Question 5

Importance of Public Relations

Answer 5

1.PR goes a long way in maintaining the brand image of the organisation in the eyes of the audience, investors and all others associated with it
2. 2 way communication
3.from org to public: advert brochures posters communiques.
4.from public to org: through feedback (+ve or -ve), reviews, appreciations comments and suggestions

Question 6

Activities of PR

Answer 6

1. Addressing the media
   2.Speaking at Press Conference, Seminars, talks
   3.Advertisements(pamplets, brochures, magazines, notices, newsletters, and so on)
   4.CSR
   5.Loyalty Schemes e.g Loyalty cards
2. Participating -Various eventsOpen days trade fairs and Exhibitions

Question 7

spin

Answer 7

turn an unfavourable situation in the company’s favour

Question 8

Negative Pr

Answer 8

Instead of focussing in enhancing the brand of its organisation instead they are tarnishing the reputation of other companies using dirty tricks… which is unethical

Question 9

When is PR effective- 3A

Answer 9

3 A’s- Awareness -To create a +ve image of the org the msg must reach the intended audience effectively
Acceptance- the audience must understand what the msg intends to communicate. They must agree with the msg.
Action- Audience must give feedback to the org accordingly

Question 10

PR and Communication

Answer 10

Communication plays an important role in effective PR:
1.2 way Comm between both the parties is essential
2.the Msg /info needs to create an impact
3.In the mind of the customers for an effective brand positioning
4. Feedback and Reviews from target audience

Question 11

Importance of PR Experts

Answer 11

1.Practice of enhancing an org reputaion and image in the minds of target audience through ethical means (regular interaction, press release, newsletters, interviews, events functions, hiring a celebrity as a brand ambassador, involvement in charitable activities.
2.Strive hard to maintain a cordial relationship betw the org (key members) and stakeholders investors employees partners and so on.
3.PR managers key resp is to ensure a free flow of info.
4. Make products/brand popular
5.2 way info
6. Proper feedback

Question 12

Skills Required

Answer 12

Excellent writing skills-innovative ideas
Good comm Skills- 2 way comm
Tech savvy- Social networking site eg facebook
Focussed-Every single detail is important
In depth Study- Extensive research
Proactive -Always on the alert
Competitors Research-alert of its surroundings
Friendliness-Strong networking skills
Pleasing Personality-Smartly and decently dressed… Extroverts