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Digital Marketing > Chap 1 > Flashcards

Chap 1 Flashcards

1
Q

What is e-marketing?

A

The process of buying and selling or exchanging of products, services, and information via computer networks including the internet.

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2
Q

List the unique features of e-marketing.

A
  • Ubiquity
  • Global Reach
  • Universal Standards
  • Interactivity
  • Richness
  • Personalization/Customization
  • Information Density
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3
Q

What does Ubiquity in e-marketing refer to?

A

Internet/web technology is available everywhere, including mobile devices.

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4
Q

Define Global Reach in the context of e-marketing.

A

Permits commercial transactions to cross cultural and national boundaries.

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5
Q

What is the significance of Universal Standards in e-marketing?

A

Technical standards of the internet and conducting e-marketing are shared by all nations around the world.

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6
Q

Explain Interactivity in e-marketing.

A

Technology that allows two-way communication.

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7
Q

What is the difference between Personalization and Customization?

A
  • Personalization: targeting marketing messages to specific individuals
  • Customization: changing the delivered product or service based on a user’s preference or prior behavior
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8
Q

What does Information Density mean in e-marketing?

A

The total amount and quality of information available to all market participants.

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9
Q

What are the five types of e-commerce models?

A
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
  • Peer to Peer (P2P)
  • M-Commerce
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10
Q

What is the B2C model?

A

Involves businesses selling products to individual consumers via the internet.

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11
Q

Describe the B2B model.

A

Involves business transactions between business entities, such as manufacturers supplying goods to retailers.

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12
Q

What is the C2C model?

A

Facilitates online transactions of goods or services between two consumers.

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13
Q

What does P2P stand for and what does it entail?

A

Peer to Peer; it helps people share computer files and resources directly without a central server.

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14
Q

Define M-Commerce.

A

Refers to the use of mobile devices for conducting transactions.

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15
Q

What are some technical limitations of e-marketing?

A
  • System security and reliability issues
  • Insufficient telecommunication bandwidths
  • Evolving software development tools
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16
Q

List the benefits of e-marketing to organizations.

A
  • Expands market to national and international levels
  • Decreases costs of paper-based information
  • Minimizes supply chain inefficiencies
  • inexpensive customization that provides a competitive advantage
    *Allows high degree of specialization
  • Low telecommunication costs
  • Closer interactions with customers
17
Q

What advantages does internet marketing provide?

A
  • Faster & cheaper marketing campaigns
  • Measurable results
  • 24/7 marketing opportunities
  • real time results monitoring
18
Q

What challenges does e-commerce face?

A
  • Low computer penetration
  • Internet connectivity problems
    Few internet users for transaction
  • Cybersecurity threats
    Cybercrime
    Viruses
    Loss of personal touch
    Legal issues
    Purchase mistakes
19
Q

What are the phases of e-marketing evolution?

A
  • Bricks-and-mortar firms
  • Clicks-only firms
  • Bricks-and-clicks firms
20
Q

Fill in the blank: E-business focuses on _______.

A

[Customers, Suppliers, Employees & Business Partners]

21
Q

True or False: E-marketing allows for real-time results monitoring.

A

True

22
Q

What is the primary focus of e-commerce?

A

Transactional processes of buying and selling.

23
Q

What does the term ‘driving forces of electronic marketing’ refer to?

A

Factors that propel the adoption and effectiveness of e-marketing.

24
Q

How does e-marketing impact the performance of businesses?

A

By providing research resources, elevating brands, and opening markets to new customer groups.

25
Q

What’s the benefit of E marketing to society

A

*More ppl are working from home
* Less prices that improves standard of living
* Public services are delivered at a lower cost

26
Q

What’s the benefit of E marketing to consumers

A
  • 24/7 services of transaction
  • provides more choices
  • facilitates competition
27
Q

What are the non technical limitations of E-marketing

A
  • High cost of in house development
  • lack of trust of paperless transactions
  • liking to feel the product before purchase
  • breakdown in human relationships
  • internet access is still expensive / inconvenient

Digital Marketing (2 decks)

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