Chaoter 3 Flashcards
What is PED
how responsive demand is to price.
When price increases demand should decrease
Elastic
Demand is sensitive to a change in price.
PED less than -1.
Increase in selling price cause sales revenue decrease.
Inelastic
Demand not so sensitive to a change in price
Between 0 and -1.
Increase in selling price can cause sales revenue to increase or change a little bit.
YED
Change in demand to a change in income
Demand / income
Normal good
Demand increases when income increase.
Positive YED.
Clothes, income ^ buy good quality clothes.
Inferior good
Negative YED.
Increase income, decrease demand.
E.g store brand products
Public transport like bus when income increase demand decrease.
Luxury goods
+ YED
bigger than 1
Designer clothes,
Expensive holidays